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Press releases have the potential to create incredible exposure. Looking beyond the linking benefits, a well written press release may land you in newspapers, TV, and radio. I write quick content daily for websites. When a good subject doesn't come to mind

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, I turn to a news search engine for inspiration. Quite often the top results are press releases or news articles feeding from those press releases. Some of these releases inspire me; others are empty promotion with nothing of interest to me or my site vis

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

itors. Here are some tips on the making of a great press release.

Know your reader.

Balance between writing for the target audience (newspaper reader, radio listener, web surfer) and writing for an editor, reporter or journalist who

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

may take up your subject or even reprint the story. Hooking both the media and the end consumer will result in a snowball of PR. Remember, a journalist scanning a PR source will make decisions based on the first few words of each article. Pack the opening

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

with the hot topic points.

Style

A strong headline and intro is critical. It absolutely must capture the eye of someone skimming press releases and inspire further reading. Hit them with the news first. You can explain how and where

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

it comes from later.

Keep it brief, accurate and readable. The media isn't looking for full blown articles to copy, but may have use of some filler content or extra information within a report, column or website. Don't exaggerate. If

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

your PR is a success you will be getting phone calls and emails asking questions. It is possible to build or destroy credibility based on your accuracy. You may become a source for different reporters as you build on your record of knowledge and accuracy. I

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you use outside stats and facts, include the source. The press release should create confidence.

Grammar and spelling should be checked and rechecked. Read it; edit and re-read; print it out; read again; email to friends for corrections; give yours

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

elf many chances to catch mistakes. Then don't rush to publish. Reading something again after a nights sleep is always an eye opener for me. Something about my focus during the writing process tunes out errors that jump off the page the next day. Th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is is why an extra set of eyes, or waiting till your eyes are taking a fresh look can make a big difference in the writing quality. Printing a copy to read also helps you see it differently.

Attach images if the PR publisher allows it. If you have i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mage rights or public domain images to publish then this is one more way to make your content usable by others. Permission regarding quotes is important as well within a press release since the exposure can be significant.

Anatomy of a Typical Pre

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ss Release

Headline
- Headlines should have a hook. Make people wonder where they stand or curious about an outcome. For example, "Are you a lunatic? Research may surprise you!"

Summary
- So

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

me PR publishers allow a summary after the Headline. This is a second chance to grab attention. Make it strong and to the point.

Date Instructions - capitals are often used

FOR IMMEDIATE RELEASE

FOR RELEASE B

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

EFORE __/__/__

FOR RELEASE AFTER __/__/__

Contact Information

Make it as easy as possible to be contacted. You don't want to even appear to be hiding. Reporters may work odd hours, so use a phone number you c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n answer day and night.

Body

Resist the temptation to tell it all.

Hit the high points in a few paragraphs under 350 words.

Make the reader want to visit your site or call your company for more deta

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ils.

Pack the best parts in the beginning, inverted pyramid style. This makes it easy if an editor needs to shorten it.

About Us

If you feel the need to include a couple sentences about the company, this is

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

a good place to tag it on. "In business since___, a member of____, awards include___" or a brief company mission statement will work here as extra information.

End of Press Release

### is often used to signal the end of

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the press release. Anything after the ### is not published.

Be Newsworthy

Don't kid yourself. You either have a great story or you don't. Generic name spreading press releases are a waste of a reporters ti

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

me. Don't write something that reads like an advertisement. And don't keep re-submitting the same press release. Surely something interesting happens with your company every month? If you don't have a great story ready to tell the editors and journalists, th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

en wait for one or develop a story.

Do all this well and you may be talking live on a local radio show, or answering the questions of a national journalist. The power of a great press release, when capitalized on, can rocket an enterprise to success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In regards to the Enron Collapse various parties have and may still be found to have a portion of the blame and shareholders and employees who have suffered most are certainly keen to see final outcomes to this situation. However one of the major contributors may never be accounted for; this being the market itself. When we ask how much blame we are really looking at dollars lost. In December 1999 the share price was $US100 plus, in March/April 2000 period it was around $US55 to $US60. On 19th December 2000 the price was $US 0.19, that is 19 cents before Enron went into liquidation. Using the Reported Annual results for the year ended 31st December 1999 and assuming no changes into the future, I have calculated the underlying intrinsic share price as $US4.54. This calculating is based on normal traditional discounted cash flow methodology. Is it any surprise that the share price of Enron was destined to decline sharply? A rapid decline in share price can lead to a lack of confidence in the stock and further add to the decline in price.

Most of us have heard the saying that ‘it’s one thing to think about something, but it’s quite another to do it.’

Staff’s salary has been increased in Software Development Industry due to shortage of staff that is taken in the concentration.

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