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However large your company might be and whatever services or products it provides, it must always communicate with its

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

customers. It should gain publicity and credibility. One of the most widely used tools to achieve this is advertisemen

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t. Nevertheless, one should not forget that however effective and appealing your advertisement might be, most of people

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tend to regard it as oversimplified and exaggerated statement. Really, in my experience, few of potential customers tak

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e your every word for its value in the advertisement. So how can you win the credibility of your company?! The credibil

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ty can be won if your statement is appeared in trusted and trustworthy information resources. Many research show that p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

eople trust more opinions of independent mass media and their representatives such as editors, journalists and radio co

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mentators than the statements of salesmen and advertisement specialists.

The company can communicate with press by usi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng press release service issued to mass media representatives. Press release services are one of the most effective m

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ans to gain the attention both of the public and press. How this statement should be written?! The most important point

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of the press release is its newsworthiness. If you organize some events, issue new products or start providing new ser

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

vices –than this is a sufficient ground for the issuing of the press release. The press release should be easy-to read

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd informative, it should not be confused with the advertisement. The press release should not be too long, neither it

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

should be too short. One of the most important elements of the press release is its headline. The headline should grab

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he attention of the reader and provides your reader with the information on the purpose of your press release. The read

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

er must know what your press release is about right from the start, from the first seconds of reading the headline.

Tr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to avoid using exaggerations. It might be difficult sometimes especially if the company starts providing new services

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or products. Remember that your story will be read by highly skeptical and even distrustful media representatives. They

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

can be impressed only by true, credible facts rather than by the statements that might not correspond with the reality.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

If you follow these simple rules, than you will be able to write press release that will impress press representatives

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Those people whose employment involves inventory responsibilities has interest in a system that will help them perform their job more efficiently.

The effects of fear when a company's performance declines and the cascade effect it can have.

Many business owners end up passing on discounts to their customers without intending to. Are you guilty of any of these profit-reducing practices?

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