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What do you do with junk mail? Are you like me? I toss this stuff without opening it – unless I see som

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e benefit. Publication editors do the same. They toss news releases that don’t demonstrate a benefit to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

their audience.

What’s the difference between a release that gets used and one that hits the editor’s ci

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rcular file? Here are seven easy tips for writing releases that get picked up rather than thrown out.

1

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Make sure it’s newsworthy. What’s newsworthy, you ask. To be newsworthy your topic needs to be timely,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

of interest to the publication’s audience, benefit-oriented, and substantive (that is, not self-serving,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

hype or fluff.)

2. Write a powerful headline. The headline is what will pull in the editor or leave her

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

/him cold. Keep it short and descriptive, but make it interesting.

3. Use journalist style. Editors ar

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

looking for the facts, not fluff. Be sure to include the essentials: Who, What, When, Where, Why and H

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ow.

4. Keep it brief. Editors are pressed for time and inundated with releases. Keep yours to one page

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

300-800 words. The headline and first two paragraphs are the most important parts of your release.

5.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

void jargon. Even if you’re sending a release on a technical topic to a technical journal, resist the te

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mptation to use acronyms. Spell it out! Use common language. It will make your releases more readable a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d accessible.

6. Proof it. The accuracy of your release – including spelling and grammar – reflects on

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your company. If you aren’t good at proofreading your own stuff, enlist someone else to do it.

7. Inclu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e a photo. Okay. This isn’t a writing tip, but it’s good advice anyway. Publications are looking for g

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ood quality visuals, so including a photo, illustration, chart or graph (with a caption, please) increase

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your chance of getting picked up.

Follow these tips to improve your news release writing. But remember

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

that the keys to a successful news release program are a good list of publications and a regular mailing

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Have you wondered whether International Trade really meant? Well hopefully this very brief synopsis will cause you to seek more information. If you buy and item from one country, and sell it in or to another country, thats international.

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