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Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

out a special edition on gifts for the winter holidays. So, Christmas is the time to get ink for your product.

For many

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of these opportunities you need to be thinking at least six months out so that your product or service finds its way int

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o the special sections. Magazines like Better Homes have long lead times, while newspapers have deadlines a few weeks fr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

m the holiday. Don’t forget trade magazines that reach your customers. Electronic media typically will work closer to th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e actual holiday date. Another avenue to consider is syndicated columnists, who also have shorter lead times.

A great w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y to get coverage is to suggest an overarching story idea into which your product or service fits. Think about the users

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

as well as the use for your offering, and think about the publication.

Let’s take some of my clients for example.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rget="_new" href="http://www.charlestoncookie.com">Charleston Cookies might be positioned as part of a story in Sout

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hern Living about Gifts of the South, or Gifts For Southerners Who Moved North. Bank of Commerce stock, which is now on

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ale, could be part of a story on Kids’ Gifts That Keep On Giving. Ty Boyd’s Executive Speaking Institute might be part o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a story on the Gift Of Learning.

A pet store might publicize Warm and Fuzzy Gifts. Your product might fit into Gifts f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

or Teens, Gifts for Executives, Gifts For Chilling Out, Gifts For Those Who Have Everything: you get the idea.

Now, her

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is what you should send to the media. Send a pitch letter, or email, that explains how the gift fits into their editori

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

al needs and with their readers or viewers. A one-page release and product photos also should be sent. If you send via e

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ail, do not attach a bunch of photos. Find out how the editor prefers to receive them and follow her instructions.

Our

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

next task is to decide where to send the information. Yahoo! has a y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

edia">directory of media that you can use for free. There are all sorts of paid services – like Bacon’s - that provi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

de media lists. Better still is the excellent Christmas Gift Guide produ

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ed by the League of American Communications Professionals.

Get to work now, and get the gift of coverage this Christmas

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The following questions come directly from hand-written audience evaluations from my speeches. I hope they provide you with great insight into approachability!

A business can often be referred to a tree. You plant the seed first, and then water it everyday for months or a year till it grows into a nice big tree with flowers blossoming in spring.

Many of the great achievers in history used mastermind groups. Innovators in business, sports, literature, spirituality – all have a history of proving that the sum is greater than its parts. Mastermind groups are worth every minute you invest.

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