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Trade shows give you the opportunity to display and demonstrate your products or services. But for a lot of people, making a presentation can be a frightening and unc

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

omfortable thing to do, however with some simple tips any such fears and anxieties can be replaced with confidence therefore making the whole experience very enjoyable

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Let's now explore some basic fundamentals.

Practice.

First of all consider the content and approach of your display and presentat

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ion and practice on your co-workers, friends or even your family, ask them to evaluate your performance, remember practice makes perfect. It is also a good idea to vis

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t the exhibition room of the presentation before the event takes place, also you should test out any equipment you are going to use and get very familiar with it.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ong>Visuals and Sounds.

Use graphics, movies, cartoon drawings, charts and visual aids, you can also use sounds and text to demonstrate further. Computer sof

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tware programs like Power Point are very impressive and can give a professional edge to your presentation, but be sure you have a thorough understanding of the softwar

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

as well as the hardware you are using otherwise you could be heading for disaster.

The approach you need to take for your presentation.

Be confide

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nt and relaxed but above all be yourself. Use your own natural gesticulations or vocal intonation to your benefit. It is very difficult to transform the manner in whic

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you are accustomed. A presentation is far more effective when one actually puts ones one energy full force into them. likewise, never attempt to be anyone else or du

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

licate another presenter's technique.

Dealing with nerves and anxiety for your presentation.

Being a little nervous is not a bad thing; in fact a s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mall amount of nervousness can be a good for your presentation. As the event is about to start some people might feel the urge to do one of two things,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
>Make a dash for the nearest exit.
Stand full Force and rush the whole presentation.

If you do get such feelings then sim

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ply take a couple of deep breathes, breathing in through your nose and slowly out of your mouth and just let all of your nervous energy channel into your performance a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d out to your listeners. It is natural to feel nervous at the beginning but go slowly and do do not strive for perfection, walk a little back and fore or hold onto

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he display stand, whatever, just take it slowly, bear in mind that your audience will need time to digest what you are saying and to turn it around in their heads, so

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

there really is no need for you to rush.

Talk to your audience like they are your friends.

Your work as a presenter is to converse and to arouse you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

listeners so that they are eager to get all the info you have. Have a discussion with your audience. They might not in reality talk back, but let them sense that you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are testing, consulting and questioning them, they will then remain alert and conscientious.

And Finally.

Everyone has to start somewhere and if you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

follow your own instincts and take the advice offered to you here then in no time at all, trade show demonstrations and Presentations will become second nature to you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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