Digg It - Business

I slipped on my comfortable navy blue Crocks and walked extremely fast to our neighbor's home to pick up my son. Even though it was a bit after 5:30PM, darkness had completely fallen across the area. I brought a special treat for my son, a piece of candied ging

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

er. His face lit up like a beacon when he saw this spicy treasure. When I asked Ian what he wanted to do for dinner he said, "Go with Daddy to get some sushi." This nascent father and son ritual started a few weeks ago when Ian had asked me what I did that part

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cular day. I told him, "Daddy had a speaking job and then got some sushi for lunch." He immediately said, "I want to get some sushi," the 'ssses' in both some and sushi commingling into a single three-year old word.

I pointed out a new Japanese restaurant last

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

night and he said, "not that one." He wanted to go to the restaurant where we went the first time. I said, "It's nice to try different restaurants and besides this one has fish in a tank (not men in a bank)." My explanation sounding like the first page of a "Dr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Seuss" book. Ian said, "Let's go and see the fish in the tank!" The fish were a good distraction while we were waiting for our order. I have to give Ian credit; he ate two pieces of California Roll (cooked crab and avocado). As I was eating a piece of sushi, I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

an used his child-friendly chopsticks and picked up what he said was a piece of avocado. He put a small dollop of wasabi into his mouth instead of avocado and immediately got this petrified look on his face. His lower jaw dropped open while his lips snapped tig

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tly shut; his whole body shook while his eyes watered for a few seconds. I wore the mixed emotions of horror and humor, not quite sure what to do. Ian then grabbed his plastic water cup and literally sucked down the entire contents through the straw. He looked

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

p at me, paused for a moment, and said, "Spicy."

When I told my wife about our experience, she was laughing out loud. She asked Ian if he wanted to go with Daddy again to get sushi sometime and he said, "Uh ha!" My wife commented that this is becoming our on

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

thing or as I said earlier, our ritual. Having one main thing on which to focus when we eat will help my three-year old to remember key moments of his childhood. We also have a one-workout thing when we exercise. I strap him into the copilot seat on the back

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

of my mountain bike and zoom down the Capital Crescent Trail to Georgetown while Ian yells, "Faster Daddy, Faster." According to Masaru Emoto, the author of "The True Power of Water," everything has a unique vibration or that one thing that resonates with some

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ody else. He said, "Our mind and body are affected by this depending on what intrinsic vibration we resonate with. In human relations, we often say we are or we are not on the same wavelength with someone."

When I work with executives to improve their communic

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tion power, my challenge is to find that one thing that resonates with them. Why do I want to pick one thing? I can and do give executives a small shopping list of major and minor items that they do well and others that need improvement through multiple speakin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rehearsals. However, I say that they ought to start with this one thing first. Giving too many solutions at one time will paralyze progress. Recently I worked with six different executives and gave them each of them one thing upon which they could improve such

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

as, relax, appearance, presence, personal stories, pause for power and weave key messages.

Relax - work out before you speak, practice deep breathing or even get a massage. Relaxing will slow down the pace of your presentation and allow you to work in more of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a quality message.

Appearance - when your match your outward appearance (keeping in mind the theme) with how you feel inside, you are more congruent and will have more communication power.

Presence - having more presence through the proper use of body languag

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

might mean being conscious of where you are standing. Being closer to the audience communicates more passion. It is being aware of what you are doing and its meaning.

Personal Stories - signature stories that characterize a speaker will get you remembered.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ry coming up with 2-3 signature stories, which take anywhere from 30 seconds to 3 minutes. For added power, tie your personal stories to the key messages.

Pause for Power - using the um's and other 'filler' words takes away from communication effectiveness. Re

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

place the filler words with silence. When you pause for power, you will be perceived as more confident and subsequently more effective.

Weave Key Messages - take your key themes and weave them through your presentation and then through each section. Remember t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ke your theme, tie it to a story or a point and then tell the audience why it is important to them.

Picking one item from above and really showing improvement will help to increase your communication power. It's going to be much easier to pick one than to try

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ll six at the same time. Plus you will see results in one area more quickly and this will give you the necessary motivation to continue to improve on your speaking. Warning, you will need to try different sushi restaurants to determine their degree of spiciness

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Sometimes being at the right place and time can do wonders for the business. This can happen in the street or in the mall and starts by just approaching a stranger. New contacts occur everyday and with a little initiative, the person may be able to close a sale or be referred to someone who may need it.

There are certain characteristic traits needed to start and run a business. Most of us already have good characteristic traits or we can develop them over time.

Internet access is a common trade show item to subscribe to. Do you really need it and what to do if you get caught without having access to the internet at your next trade show.

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