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Digg It - 7 Surprising Ways To Turn Your Speaking Engagement Into a Marketing Success
You've just received an email from a local business networking group. They want you to give a talk next month.
Your first thought: "A great way to attract clients for my professional
Your first thought: "A great way to attract clients for my professional
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
service."
But your next thought: "How can I make this work?" Speaking engagements can be more powerful than simply attending a networking meeting. You want to make the most of each
But your next thought: "How can I make this work?" Speaking engagements can be more powerful than simply attending a networking meeting. You want to make the most of each
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ne.
So you can't just show up. You have to plan ahead. Talk to the program director, event coordinator and some of the members. Tailor your talk to the group. You know you're ready w
So you can't just show up. You have to plan ahead. Talk to the program director, event coordinator and some of the members. Tailor your talk to the group. You know you're ready w
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
hen you have answered these 7 questions.
(1) What is the goal of the event where I'll be speaking? And what do members want?
Generally it's dangerous to assume you know what
(1) What is the goal of the event where I'll be speaking? And what do members want?
Generally it's dangerous to assume you know what
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
a group wants. They may have hated the last three speakers and be ready for a change. Your meeting coordinator will have feedback and will be able to point you in the right direction
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
(2) Describe the members. Who are they? What are their challenges?
Now you can organize your talk so they'll be eager to learn from you. If you're giving a longer speech or
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
workshop, ask if you can call a few members to get a sense of where they're coming from.
(3) Am I talking to newbies or fellow professionals in my field?
Tailor this quest
(3) Am I talking to newbies or fellow professionals in my field?
Tailor this quest
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
on to your expertise. For instance before I give a talk on website marketing, I will ask, "Do most of the audience members have websites up and running, or are they still in the think
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ing stage?"
If you're giving a value-based talk -- anything from law of attraction to laws of astrology - ask how the group perceives your topic: serious belief, light enjoyment or o
If you're giving a value-based talk -- anything from law of attraction to laws of astrology - ask how the group perceives your topic: serious belief, light enjoyment or o
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
tright skepticism?
(4) How long do I speak? Does that include questions?
Let's say she says 30 minutes with another 15 for questions. Time your speech for 15-20 minutes and
(4) How long do I speak? Does that include questions?
Let's say she says 30 minutes with another 15 for questions. Time your speech for 15-20 minutes and
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
eave more time for questions.
About 50% of the times I've spoken to lunch and dinner groups, my time gets cut by "announcements" from the group's officers. Or they start late.
(5
About 50% of the times I've spoken to lunch and dinner groups, my time gets cut by "announcements" from the group's officers. Or they start late.
(5
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
) How can I promote my services?
You probably want to bring handouts. And most likely you would like to pass around a list for people to subscribe to my ezine. Maybe you want to
You probably want to bring handouts. And most likely you would like to pass around a list for people to subscribe to my ezine. Maybe you want to
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ffer a special discount to the members.
Some organizations allow you to set up a table in the back of the room. Others will give you time at the end of the talk. But you absolutely n
Some organizations allow you to set up a table in the back of the room. Others will give you time at the end of the talk. But you absolutely n
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
eed to ask.
I once got invited to address a Continuing Ed class. I was asked to sign a contract promising I would not promote my organization and that I would not do business with an
I once got invited to address a Continuing Ed class. I was asked to sign a contract promising I would not promote my organization and that I would not do business with an
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
attendees unless I gave the university a piece of the action. Needless to say, I declined the invitation.
You get paid two ways: directly through a substantial honorarium or fee, or
You get paid two ways: directly through a substantial honorarium or fee, or
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
indirectly by gaining a platform to promote your products. Otherwise you're selflessly donating time and energy. Make an informed decision.
(6) Will the group be formal?
Unl
(6) Will the group be formal?
Unl
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ess you know the group, tactfully ask about what you might wear. Once upon a time you could show up in a suit and be safe. But now you could be marked as naive. Recently I heard an ex
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
erienced speaker say, "Nobody would show up in a suit - not here."
Suitless in Seattle . Yeah, I know, but we're almost done...
(7) Will the group be willing to participate in a
Suitless in Seattle . Yeah, I know, but we're almost done...
(7) Will the group be willing to participate in a
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
brief hands-on exercise?
Come up with an exercise that will showcase your talents, get audience members engaged and leave them hungry for more. They'll remember you because you
Come up with an exercise that will showcase your talents, get audience members engaged and leave them hungry for more. They'll remember you because you
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ogged their kinesthetic senses as well as their brains.
If you're like me, you're the one who will get hungry...for more speaking engagements! Each time it's a new and fun experience
If you're like me, you're the one who will get hungry...for more speaking engagements! Each time it's a new and fun experience
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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