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Today many of us frequently feel stuck in overdrive - days crammed with too much to do mixed with an unhealthy dose of frequent distractions, all vying for our

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

attention at the same time. This can cause our minds to be constantly racing which, in turn, can make focusing our attention seem like an impossible task. Is

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t any wonder we find it difficult to pay attention for more than ten seconds at a time without a sense of dread that we might miss something?

When our attenti

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

on is spread too thin, we run the risk of putting our relationships in peril. Once others believe you have willingly disregarded their presence, whether intent

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

onal or not, your inattentiveness can foster ill-feelings including anger, annoyance or resentment. Whether you find it difficult to remain attentive with cust

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mers, peers, family or yourself, the ability to remain connected without daydreaming is possible. So how do you stay present and in the moment? The following a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

re five ways to help keep your head in the game and strengthen your attentiveness skills:

Practice doing one thing at a time Wheneve

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

possible, do one thing at a time. Whether it’s your children describing their day or your partner boosting about a big accomplishment, stop what you are doing

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and focus solely, giving this person your undivided attention.

Make contact As you focus solely on the conversation, make e

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e contact. You’ll find it’s difficult to maintain eye contact and multitask at the same time. Listen with your entire being (mind, body, spirit) and show other

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you are present and completely focused on the conversation – smile, nod, raise your eyebrows, shrug your shoulders, light up your eyes.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
ng>Slow down Many of us are conditioned to be in a rushed state of mind because we live in a society that demands achievement be attained quickly. Th
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
s is precisely the reason many of us find it so difficult to concentrate on one thing at a time. In the rush of “doing,” the special moments pass us by. Make a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
commitment to slow down and focus on the here and now.

Commit yourself There are conversations we anticipate will progress

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

uickly, and others we know will be time-consuming. When engaged in conversation, commit yourself to the time necessary to complete the dialogue. If you find th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

time allotted is insufficient to conclude the talk, arrange for a mutually beneficial time to complete the discussion.

See every inte

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

raction as an opportunity to connect Every contact you have with someone presents an opportunity to connect with that person, to learn a bit more abo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t them. It’s important to remember you can choose to relate with others positively or negatively. Whenever you come upon someone, always ask yourself this ques

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tion – “What will I miss if I choose to tune out?” Listen to your response, and let this guide your actions and your choice.The ability to remain in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he moment is a matter of personal choice. Make a commitment and follow these simple steps and you’ll expand your interpersonal skills to new heights of success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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