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Little or no experience of speaking in public?

Does the very thought of presenting fill you with fear?

Still suffer anxiety attacks before you present?

Would you like to be more in control when delivering a presentation?<

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

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Read on if you'd like to do something about it today
Whether it’s presenting to your manager, a team of colleagues, or pitching for new business the success of any presentation is dependent on structuring a clear message and delivering that messa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e with confidence and conviction.

Obviously, confidence is a crucial element but if for you (like many others), the mere thought of having to give a presentation can lead to nerves taking over, what then happens to the clear, well structured message that you were hoping to pr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

esent?

Fear of public speaking takes on many guises
Just about every day of the week we have people asking us if we've ever had to deal with their particular problem and if we can help them eliminate their fears of public speaking.

The phrases they use to descri

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e this feeling of dread include:-

"petrified" ... "very nervous" ... "anxiety attacks" ... "throat dries up" ... "avoid it at all costs" ... "afraid" ... "get panic attacks" ... " shake like a leaf" ... "voice goes" ... "mind goes blank" ... " feel physically sick" ... "total

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y stressed" ... "feel like an idiot" ..."face goes red" ... "heart is pounding" ... "can hardly breathe" ... "out of body feeling"

Do any of these phrases ring true with yourself or others you know?

So is there a medical term for this feeling of dread?
There ma

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y well be a medical term for the most severe of cases, but the first thing you need to know about this is that the feelings described above are actually quite normal. Its simply what happens when there's a rapid increase of adrenaline running around our body - and we sometimes

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

go into what I'd call almost a state of shock.

Generally speaking you are experiencing some physical reactions to a fear induced state of mind.

Not great for you personally if your next job promotion hangs on you're being able to carry this presentation off. Or if its during

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

an interview that you've just been asked to give an impromptu presentation.

But you can change things if you are willing to try
Both our beginners and intermediate level courses focus a lot on helping to overcome these fears, and to build confidence and improve

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our presentation delivery skills.

However there's also some things that you can do on your own if you have the time and the desire to give them a try.

You really can start to take back control of your nervous energy.

Note that I didn't say you'd always be able to eliminate

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ll your nerves. In fact its actually good to be slightly nervous - as long as you are in control of things - because then you are more alert - have more energy - and can be far more convincing than if you were just totally laid back and didn't have a care in the world!.

Being

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

in control of your nerves is what's important.

So how do you do it?

Three simple practical strategies to use
Remember that feeling nervous is natural but there are some simple strategies you can apply before you start to speak to help control the nerves and mak

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you feel more relaxed. Here are a few of my favourites:-

Take in a couple of slow, deep breaths, breathing in through the nose and out through the mouth, before you start to help control your nervous energy and to slow you down before you start.

Clench a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nd stretch your hands and then shake them out. This helps to release tension and to control any fidgeting gestures that can occur when nervous.

Imagine chewing a very large toffee to exercise facial muscles and reduce any tension in the face.

But do

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

they actually work?
As you've probably just realised none of this is rocket science. These techniques however can be incredibly effective.

Why not try and put them into practice yourself?

For one, the breathing exercise can probably also reduce your baseline anxiety

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

level and blood pressure if used regularly. In fact one US company has an FDA approved product called resp@rate that helps people do just that by helping them to use regular deep breathing to reduce their blood pressure.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

You can read more about that here.

We're not suggesting for a moment that you need to buy this - but just trying to show that breathing exercises can be an incredibly powerful way of reducing stress, anxiety and blood pressure. And of course help you take control of pres

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ntation nerves!

Remember stress balls?
Ever used a stress ball in the past?

Clenching your fists and then straightening your fingers until taut several times is simply another tried and tested technique that I personally use to help prepare for a presentation. I

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t's also something that you can do in almost any situation - without being spotted!

Remember to focus your mind on what you are doing and make sure that when you clench your fist you put a lot of power into that movement and then when you straighten out your fingers, your fin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ers and the palm of the hand are as taut and as solid as you can make them. i.e. again you are putting as much effort as you can into this tactic. Focusing your attention and physical energy on this activity helps you relax a bit and gives the adrenalin another means of escape

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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