Digg It - Business

In my line of work, I find myself constantly producing PowerPoint presentations. Sometimes these are just individual slides (like a diagram or case study), sometimes they are templat

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

es, and sometimes they are whole, individual presentations. Most of my PowerPoint work is completed at my day job where I am an in-house designer, but my freelancing alter ego occasi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

onally comes across a client needing some presentational pick-up. Over the years, I have built and edited hundreds of PowerPoint files.

I know a lot of people think PowerPoint is th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e devil incarnate, but in the corporate world, it is an ubiquitous evil. To shake some of the negative stereotypes, I apply traditional design principals to make my company and clien

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s look better than the competition.

We go to 120 trade shows a year, and we present at every single one. We also use Macromedia's Breeze for hundreds of online demos. Our PowerPoint

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is often the first thing a potential customer will see from us, so it is critical (and easy) to make a good impression before they even receive a brochure.

PowerPoint is used by ne

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

arly sales guy on the planet, with a whole industry of accessories built around the presentation guru / road warrior concept. It is employed for downloadable or live web demos, and i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t is even used (or abused, depending on your point of view) to pass along copy, concepts and notes between internal team members. With this volume of use, PowerPoint slide design bec

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mes just another facet of a company’s identity program.

From Chuck’s Neighborhood PeeCee Warehouse to Apple Computer, the local cafe with the amazing bagels to Starbucks Coffee, eve

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ry business benefits from a unique identity, a look and feel that separates them from competition. The company logo is only a small part. Corporate colors, type treatments, illustrat

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ion styles and repeated graphic elements are all parts of the greater whole. This identity is carried through to stationary, trade show graphics, packaging, advertising and yes, Powe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rPoint.

The software has become so ubiquitous that I consider it part of a greater paradigm shift in mainstream communication. The only problem is that this evolution is hindering c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mmunication. Like text messaging or 200-pixel banner ads, the information is compressed to a set of key buzzwords, crippling the message by stripping the skeleton of any meat. Bullet

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

points become rapid-fire metadata. I give you the words "purple" and "fish" -- you figure out what I am trying to say.

* Leverage your existing technology
* Realize rapid ROI<

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

br> * Streamlined implementation

Is about as meaningful as:

* Parsed cabbage flux capacitor
* Disco glitter manifestation
* Expressive giraffe BLT

Maybe a hundred years

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ago those phrases denoted something, but by sheer repetition and abuse, the PowerPoint generation has crushed the meaning like 200,000 people at a Stones concert trampling through a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

flower garden.

In the same way a good logo supports a successful identity program, good PowerPoint transcends half-assed bullet points and reinforces the speaker -- their personalit

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y, message and purpose. It doesn't recycle the same, tired messaging over and over. Not only does it look awesome, good PowerPoint hammers home the presenter's message with unique ph

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rasing, interesting design elements and a certain disregard for the status quo bullshit buzz-speak.

All the flashy backgrounds, painstaking animations and intense clipart research a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

re for nothing if the message has been gutted from the shell. So while I "design" PowerPoint, I design for the audience because I am focused on how they will react to the information

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/34756/diggit-Design-Better-PowerPoint.html">Design Better PowerPoint</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/34756/diggit-Design-Better-PowerPoint.html]Design Better PowerPoint[/url]

Looking for another job with a better fit? Even though career ladders don't often exist anymore, many people still want career development and especially career satisfaction. The most fulfilling work belongs to those who take responsibility for developing their own careers using their own unique strengths! Following these 7 steps will help anyone who is looking for purpose in the work they do each day.

Here are several techniques that will transform your boring, robotic voicemail messages into engaging, fun and personable media of communication.

Many businesses, and families, are struggling within the framework of the present economy; however, some people are still finding new ways to “think outside the box.” The economy is like the speed limit on the highway; some people stay the course, while others pull into the high-speed lane and give it all they’ve got.

Tags

Links

Digg It - Design Better PowerPoint

Related Articles: