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Digg It - How To Turn A Five Minute Presentation Into A $200,000 Marketing Bonus
How do you increase your visibility by focussing on 'high pay off' activities to build your profile and profits?
Speaking in public is the fastest way to attract, win and even retain more profitable clients.
It is a 'one to many' acti
Speaking in public is the fastest way to attract, win and even retain more profitable clients.
It is a 'one to many' acti
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
vity that delivers an enormous return on investment for your time and effort.
It also builds your expert power and recognised authority status.
When combined with a good media relations plan it is one of the most powerful and cost eff
It also builds your expert power and recognised authority status.
When combined with a good media relations plan it is one of the most powerful and cost eff
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ective marketing strategies around.
Here's a personal case study of how to turn a five minute speech into $200,000 worth of media coverage.
"Malaysia - Opening doors to Australian Business" was the theme for a business breakfast held
Here's a personal case study of how to turn a five minute speech into $200,000 worth of media coverage.
"Malaysia - Opening doors to Australian Business" was the theme for a business breakfast held
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
on March 10th 2006.
Malaysia is Australia's ninth largest trading partner, with two-way trade between our two countries currently standing at almost $10 billion.
As a Perth-based international business speaker working in Malaysia, I j
As a Perth-based international business speaker working in Malaysia, I j
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
oined James Wise, Australian High Commissioner to Malaysia (left hand side) and Peter Kane, Australian Senior Trade Commissioner to Malaysia and Brunei (right hand side) on the platform at a breakfast function "Meet The Ambassadors" to
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
share firsthand insights on how to tap into the second strongest economy in South East Asia.
The marketing copy for the event was impressive.
"James Wise is a senior career officer with the Department of Foreign Affairs and Trade and
The marketing copy for the event was impressive.
"James Wise is a senior career officer with the Department of Foreign Affairs and Trade and
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
has been Australia's High Commissioner to Malaysia since 2003.
Peter Kane has served as Austrade's Senior Trade Commissioner in Kuala Lumpur since 2005.
Peter has a wealth of experience gained from assisting Australian exporters in di
Peter Kane has served as Austrade's Senior Trade Commissioner in Kuala Lumpur since 2005.
Peter has a wealth of experience gained from assisting Australian exporters in di
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
erse markets across the world for nearly 20 years."
More than 250 people turned up to the breakfast. Including a columnist for Malaysia's most influential media vehicle, the The Star newspaper.
So why did the columnist choose to write
More than 250 people turned up to the breakfast. Including a columnist for Malaysia's most influential media vehicle, the The Star newspaper.
So why did the columnist choose to write
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
a full page article about my five minute speech and not the two other more eminently qualified and experienced speakers?
Well, I believe there were five essential ingredients that made it irresistible to the media and journalist.
Her
Well, I believe there were five essential ingredients that made it irresistible to the media and journalist.
Her
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e are the insider's secrets so you can achieve the same amazing success with your next speech.
1. Emotional Connection.
As US speaking coach Doug Stevenson says when he talks about strategic storytelling - making content come alive, "
1. Emotional Connection.
As US speaking coach Doug Stevenson says when he talks about strategic storytelling - making content come alive, "
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
emotion is the fast lane to the brain" and you must feel genuine emotion to connect with your audience.
2. Tell A Story.
Relevant stories are a powerful tool to illustrate key points.
My most relevant personal story to my Malaysian m
2. Tell A Story.
Relevant stories are a powerful tool to illustrate key points.
My most relevant personal story to my Malaysian m
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
essage was my 'walking barefoot on hot coals experience' at an Anthony Robbins Unleash The Power Within seminar I attended in Kuala Lumpur with 4,000 other delegates.
Even the world's most powerful communicators use personal stories. T
Even the world's most powerful communicators use personal stories. T
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ake for example British Prime Minister, Tony Blair.
He was in Australia for the recent Commonwealth games and gave a speech to federal parliament on March 27th.
His speech was covered in the Australian media and here's part of that sp
He was in Australia for the recent Commonwealth games and gave a speech to federal parliament on March 27th.
His speech was covered in the Australian media and here's part of that sp
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
eech and in particular a personal story.
"Australia may not be in my blood, but it surely is in my spirit. My earliest memories are Australian. From the age of two, till five I lived in Adelaide ... At uni I was reintroduced to religio
"Australia may not be in my blood, but it surely is in my spirit. My earliest memories are Australian. From the age of two, till five I lived in Adelaide ... At uni I was reintroduced to religio
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
by an
Australian Peter Thompson, and introduced to politics by another, Geoff Gallop, both dear friends to this day. I've been back many times. I love the people, love the place, always have and always will. Australia is just a very s
Australian Peter Thompson, and introduced to politics by another, Geoff Gallop, both dear friends to this day. I've been back many times. I love the people, love the place, always have and always will. Australia is just a very s
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
pecial place to be."
3. See, Hear and Touch.
Use descriptive words to create visual, auditory and tactile anchor points for your audience.
Paint the picture and create the movie in their minds.
4. Make It Personal.
Share something
3. See, Hear and Touch.
Use descriptive words to create visual, auditory and tactile anchor points for your audience.
Paint the picture and create the movie in their minds.
4. Make It Personal.
Share something
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
personal from a place of vulnerability and you create instant rapport with your audience.
5. Have A Strong Call To Action.
Make sure your audience take action after listening to your speech.
If you go to my blog an unedited version o
5. Have A Strong Call To Action.
Make sure your audience take action after listening to your speech.
If you go to my blog an unedited version o
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
f my "Meet The Ambassadors" presentation is available now for you to listen to.
And, here is the story Personal touch to success, Insight Down Under: By JEFFREY FRANCIS that appeared in the Star newspaper.
And how did I come to value
And, here is the story Personal touch to success, Insight Down Under: By JEFFREY FRANCIS that appeared in the Star newspaper.
And how did I come to value
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
this story at $200,000. Well to take out a full-page advertisement in the Star newspaper would cost $50,000. But editorial coverage is four times more credible than an advertisement and you need to multiply the advertising cost by a fac
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
tor of four.
Now this method is not recommended by industry bodies such as the Public Relations Institute of Australia. But it does provide a useful framework.
And of course, the story is available for the world to see on the Internet
Now this method is not recommended by industry bodies such as the Public Relations Institute of Australia. But it does provide a useful framework.
And of course, the story is available for the world to see on the Internet
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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