Digg It - Business

Last week my husband and I attended an awesome 4 day work conference! I decided to sit in on both days of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

business presentations hoping there would be a nugget or two I could share with you.

Presenting to an a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

dience of 100 to 300 top producers were executives of a large company. While overall the presentations we

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

re good, three pet peeves of mine were running wild at times. I bring them to your attention in hopes tha

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

you won't hold your audiences of any size, whether 3 or 3,000, hostage to these presentation blunders,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

my top pet peeves.

First - annoying fillers like "um," "uh," or even phrases like "you know." If you pre

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

viously downloaded and read my Top 52 Presentation Tips, this is one of the plagues affecting many of us

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ho present ideas or products in any setting! Using fillers is one certain way to bore your audience and s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

et people to doodling on any piece of paper in front of them or staring blankly into the air. Start to as

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ess your use of fillers and if you find them in your speech - begin to put a silent pause in their plac

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. With enough practice, you'll eliminate them altogether!

Second - read off bullet points directly from th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e slides! As children we huddle around our teacher as he or she holds up the book being read so we can se

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the pictures and the words. As children we are learning! As adults, a speaker's slide presentation sup

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ports and can guide them through their presentation. When I listen to a speaker I want to hear their mind

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

their heart and their style. I can read points on a slide on my own so please, don't be like a child's t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

acher; be someone who adds value, life and personality to your presentation.

Third - spending long lengt

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hs looking at one part of the audience. Have you ever noticed how some speakers limit the movement of the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r head and eyes? How sometimes speakers avoid eye contact or attention with where you are sitting? It's

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

annoying and insulting.

To stay out of trouble with audience blunders: don't annoy and don't insult.

Cop

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A humorous tale about how operating an e-commerce business gave birth to a new marketing strategy of Product, Promotion, and Police Protection.

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