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Myth 1: Executives belong in meetings.

Although the demands of business cause executives to attend more meetings than other professionals, executives need to avoid meetings. Top ma

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nagement is responsible for vision, strategy, plans, and communication. That means executives should spend most of their time thinking, learning, planning, and communicating. In

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

fficient, ineffective meetings waste the time of the company's most valuable employees.

Better: Ask probing questions when invited to make sure that your presence will add value.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

For example, "What are your goals for the meeting?" "How will I contribute to achieving those goals?" and "How can I prepare for the meeting?" After all, you want to contribute t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

an effective meeting if you decide to attend.

Myth 2: Holding a large meeting is impressive.

Actually, holding a large meeting is expensive. It can also be impressive if it is co

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ducted properly, which means that it will be as small a possible.

Better: Invite only those who can make meaningful contributions. The likelihood of holding an effective meeting di

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

minishes with groups larger than ten or twelve.

Myth 3: Structure inhibits spontaneity.

This is true if your goal is to obtain random outcomes over infinite time. While this may o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

casionally produce spectacular results, such as winning a lottery, you can achieve predictable results faster by applying structured activities. These help people make methodical

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rogress toward results. Otherwise, the group is attending a party, instead of working in a meeting.

Better: Use structured activities to keep you in control of your meeting and mak

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e progress toward results.

Myth 4: People are too busy to prepare agendas.

Since there is always time to repeat a task, fix a problem, or make an apology, there must be time to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ake the steps that avoid such dilemmas. Overall, preparing an agenda saves time and money.

Better: Prepare an agenda or, if you are too busy, ask someone to do it for you. Then s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd the agenda to the participants so that they can prepare for the meeting.

Myth 5: Minutes are unnecessary.

This is true for any meeting where people wasted time producing nothing.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Effective meetings produce results that are worth documenting. Minutes serve to track action items, record decisions, and inform others. If you are planning a meeting with no r

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sults worth documenting, ask yourself why that meeting is necessary.

Better: Record key ideas, agreements, and action items during the meeting. Then convert these notes into minute

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

.

Myth 6: Meetings should last a long time.

While this may be true for some meetings, most meetings can be conducted in less than an hour. Long, casual meetings lull people into l

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ethargy. In general, people are able to focus on a task for 30 to 60 minutes. Then their attention fades and they take mental holidays to think about other things.

Better: Plan m

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

etings where you spend time and resources in proportion to the value of the results. That is, an effective meeting should be designed to earn a profit. Also, plan short breaks eve

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y 50 minutes.

Myth 7: The effectiveness of meetings is a low priority.

This is true if you seldom hold meetings. Of course, if you have more than two employees, you need meetings

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to make decisions, reach agreements, and develop solutions. Effective meetings are a critically essential activity in running a business. They harness the combined wisdom of your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

taff to invent products, increase sales, improve productivity, plan strategies, and create success.

Better: Learn how to plan and conduct meetings that make your business a success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A salutory tale of the wisdom of giving the best professional service in any business.

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