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Thomas Edison wrote, "The three great essentials to achieving anything worthwhile are; first, hard work, second, stick-to-it-iveness, and third, c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ommon sense." How do you do with the "stick-to-it-iveness"?

Well what I have found that keeps you sticking to the task at hand is, not allowing y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ourself to loose your composure. The worst thing you can do when prospecting is loose it. If you do, it gives the opposite outcome to what you wan

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t. You have to understand, potential customers have been so bombarded by sales calls sometimes they want to hit back at their time being wasted. D

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

on't bite with these people. Just smile, be courteous and move on.

When my son was 12 he liked to answer the phone and if it was a sales call he

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

would make out that he was me. So he would lower his voice and speak really serious and slow. He told me sometimes he could keep them on the phone

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

for ages. Some people would even go through their whole sales pitch. Now that may be fun for a 12 year old playing a practical joke, but I am sur

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e the sales person wasn't laughing with him. Remember no one can make you feel angry, inferior or frustrated except you.

The word enthusiasm is d

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

efined as a feeling of energetic interest in a particular subject or activity and an eagerness to be involved in it. If you are not energetically

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

interested in your product or service, how do you expect someone else to be? Without enthusiasm you are never going to make it through to the pers

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n you need to talk to. Do you think the person on the other end of the phone who is screening the call for importance will put you through to the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

appropriate person if you don't sound eager and energetically interested in your product or service? Very rarely!

To keep enthusiastic, smile, us

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e your hands raise your eyebrows. Be yourself and enjoy the call! The debate is still out on whether smiling or frowning uses more muscles; howeve

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r the researchers do agree that smiling takes less effort than frowning. Winston Churchill said, "Success consists of going from failure to failur

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e without loss of enthusiasm".

So how can I stay continually enthusiastic? I'm glad you asked! Experts say that the definition of success is "The

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Progressive Realization of a Worthy Goal or Ideal. It is true to stay if you are progressively realizing your hopes and dreams on a daily/weekly/

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

monthly basis, you are a success. It also keeps you enthusiastic about what your working on.

Over the past 20 years within the sales industry, I

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

have not found any consistent salespeople who stay focused without a long term goal. Don't take my word for it, look for your self. There has been

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

numerous studies done on the subject and the flip side is, that those people with written goals are more likely to enjoy achieving and be a succe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ss than those without.

If achievement is not on your agenda, you are looking at the wrong industry and should seriously consider changing careers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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