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Have you ever heard the saying “I don’t care how much you know until I know how much you care”?

The key to growing your business is genuinely caring about others. People see through some

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

one who’s transparent. Think about it – haven’t you met people who acted like they were interested in what you had to say? You knew in your heart that they weren’t really

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

paying attention, didn’t you? They had an agenda and it was apparent. You’ve probably been called on by that kind of salesperson. You knew they didn’t care. So, did you really care how

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

uch they knew? Or rather, did you connect with the person who paid attention to you? The person who took the time to understand what your needs were, and then, offered a solution.

So, ho

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

do you grow your business sincerely?

Be yourself

It takes less effort to be yourself than it does to create a persona. Besides, people can see the mask a hundred miles away. Their guar

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

will be up before you realize it. Why? Because your focus is off. It’s on you (or I should say, on your creation of you) – not on them.

Be genuinely interested in others

Learn all you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

can about them. Find out if there are ways you can help them; have a positive impact on their day. DON’T sell them. People don’t like being sold – do you? People DO like to feel respected

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

They want to know you have their best interest at heart. It’s something you can’t fake.

Be a giver

Don’t focus on what you want to get. Focus on what you can give. ‘What goes around, c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mes around.’ ‘The smile you send out returns to you.’ Sound familiar?

It’s not a numbers game

Effective business growth centers on relationship building. When you are genuinely interes

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ed in others, you are building a relationship. When you’re giving, you are building a relationship. You are building trust. Then people realize they can count on you. They know you’ll he

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

p them if you can. They, in turn, will want to help you. It’s symbiotic.

You can’t build relationships if your focus is on meeting as many people as possible. Blitzing doesn’t work. Of c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ourse, you’ll have loads of business cards. You may even feel like you’ve accomplished a great deal. After the blitzing and card gathering, what do you actually know about these people? W

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at are their needs, likes, dislikes, goals? Do you know how you can help them? Why would they do business with you?

You may not have thought about it, but you really don’t want to do bus

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ness with EVERYBODY. There are people out there you just aren’t going to click with. As my grandmother used to say, ‘That’s what makes horse races.’ Another reason why growing your busine

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s is not about numbers, it’s about relationships.

Have a plan

Plan to meet 1-2 people and learn something about them and their business.

Be prepared with a couple of open-ended questio

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s. Be prepared, but not overly focused. The conversation needs to flow. Once you’ve asked a question, ride it to where it naturally takes you. If you’re busy anticipating asking your next

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

question, you’ve missed their answer!

When it goes well, suggest a next meeting in the near future. Don’t expect to make concrete plans. Just float the suggestion and see where it goes.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Finally, follow up that first meeting with an email, handwritten note, or phone call. Remember, you’re building a relationship. The key word here is building.

Webster’s definition of s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ncerity is ‘honesty of mind.’ Honesty of mind; being yourself. What could be easier? That’s really what growing your business sincerely and building relationships with substance are all a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The style of a manager influenced the motivation and commitment of his or her subordinates.

Do you own a carwash? Does your car wash have more customers at all times during the week? Do you have a detail shop on the property? Is it full Mon-Fri with business? Did you know there are ways to increase profits and fill up your car wash and detail shop all week even on slow days?

Many people believe you need to learn fancy techniques to make great presentations. But as Graham Jones demonstrates you only need to be yourself to get your message across well.

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