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I say this because what I am about to share with you is Scientifically Proven and has had astounding results to back it up.

The

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

one condition however is that this applies to your face to face encounters.

Although you can glean some sense of what others are

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

conveying through how they say it on the phone, it's also the #1 modality for communicating lies. It's true! People lie in appro

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ximately 37% of phone conversations

Email and Instant Messaging is the weakest mode for conveying a message and although that ma

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y seem obvious, what is surprising is that people are less likely to tell a lie.

That's understandable when you consider 2 key

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

points.

1. Recordability: There is a record of the interaction

2. Synchrony: The extra time to respond when using email makes it

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a lesser likely modality for lying. People tend to lie more frequently when they have to respond in real time.

The amount of ti

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e you spend where you are completely focused on the person you are interacting with is key.

This is time you spend without the dis

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

traction of taking cell phone calls, plucking away on your Blackberry, listening to your mp3, Ipod, ect.

I am referring to the ti

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

me you spend when you're not multitasking and your focus is on the person you are connecting with.

Without co-presence ( when yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

u are in the same room with the person you are interacting with) and focus, you will never be able to accurately read others or

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

convey your message effectively to others.

Why? It's simple. from our head to our toes, we convey subtle messages that reveal our

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

true inner feelings, beliefs, moods etc...

We can't help it. Our subconscious controls these movements and gestures that for th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e most part, we are completely unaware we are even doing.

Each gesture , movement and expression reveals more and more about us.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

You just have to know how to tune in and interpret what the signals mean.

Once you can do this effectively, you are empowered wi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

th a skill that less than 1% of people on the planet have. How valuable is this?

I like to use the poker game analogy. It is the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

equivalent of playing a game of poker where you get to see what everyone has in their hand but they can't see your cards.

It gi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ves you that much of an edge over everyone else. It's really an unfair advantage!

Most of those that seem to outperform everyone

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

else all possess this secret skill. Whether it's the top salesman, the guy/gal who seems to get all the dates, or the happy go l

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ucky person that everybody likes, respects and admires..

Can this skill be taught? Absolutely! Take a moment and see for yourself

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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