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Direct mail sales letters are more difficult to read than most types of business correspondences because of two primary reasons: firstly, direct mail sales letters are unsolicited which basically means you’ve no righ

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t to expect that your recipient will indeed read your letter, much less open it.

This leads to the second reason – people who had actually taken the time to open them were unfortunately bombarded with so much junk t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

at they become cynical about all direct mail sales letters in general.

And the worst part about all this is that you can’t really do anything about it. You can’t force people to open your mail. What you can do howev

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

er is write a killer copy that will reward people who generously took the chance on your direct mail sales letter. You’ll learn how to reward these people with an effective copy that benefits you both as you read on.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

What is a Direct Mail Sales Letter?
Before anything else, it’s important that you understand what a direct mail sales letter. A lot of businesses start sending such letters without even being aware of what its

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eal purpose is leading to failure in their part and further compounding the problem with cynical customers for businesses who are doing things right.

Although there’s certainly an intention to sell with a direct mai

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l sales letter, that isn’t your primary purpose. What you should hope to obtain is actually a confirmation or a positive sign from the customer about his openness of receiving similar mail about other products and se

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

vices offered by your company.

When permission is granted for further contact, your direct mail sales letter has achieved its objective and sooner or later, you’re sure to make a sale. So remember: go after leads an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d not sales! But if you manage to sell something outright then that’s certainly nothing to be ashamed about. Hooray for you, actually!

Unsolicited but Personalized
You have to compensate for the fact that direc

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mail sales letters are unsolicited by personalizing the letter. Don’t address the recipient as “the customer” or something equally impersonal. Use the pronoun “you” to strike a conversational tone for your letter.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lso, take the time to know more about your recipient and make sure that you address him or her by their given name. Talk about common interests and always think about their viewpoint and how things would seem when yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u’re in their shoes.

What’s in it for Them?
That’s the most important question in readers’ minds when they “deign” to open a direct mail sales letter. And they want to know about this immediately. No beating ar

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

und the bush. No long explanations. If a list must be provided, it must be done so in bullet form. Focus on what they’d get and not how great the product or service you’re offering is.

Not Everyone are Bookworms

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Don’t make the mistake of assuming that all of your recipients would be willing to read one long paragraph another about your products and services even if it adds up to a simple one-pager.

Only a few people are w

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lling to digest a heavy amount of information that they haven’t asked for much less are interested in. If you want them to read your direct mail sales letter up to the very last postscript, you need to break down you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

letter into short but fact-filled paragraphs. Discursive may work for a number of fiction genres, but it’s definitely not something that helps direct mail sales letters gain their objectives.

Be brief. Skip a line

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

after every paragraph. And most important of all, don’t waste your reader’s time with useless information.

A Call for Action
The last part of any sales letter –direct mail or not– must always contain a strong c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ll for action. It must make the recipient feel that responding in the desired way is urgently needed. Be careful however in avoiding crossing the boundaries of assertiveness and aggressiveness by becoming pesky and i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rritating.

Visuals and Overall Effects Matter
Proofread your direct mail sales letter for grammatical and punctuation errors. Use the right format. Use the appropriate margins, font type, size, and color. Highl

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ght words if necessary. Use bold, italics, or a change in font color to stress important facts.

Incorporate these tips into your direct mail sales letters and you're already rewarding your readers more than you know

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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