Digg It - Business

The Law of Obligation can backfire on you or become a matter of ethics if it's used for the wrong reasons. Manipulation is the flip side of obligation. If you use obligation to manipulate, I g

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

uarantee that you will lose your ability to persuade. People will catch on to your tactics, quickly declining any gifts you might offer or even refusing to be around you. Your gifts will be pe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ceived as set-ups. People will instinctively know that it's only a matter of time before you come back around asking for that favor to be reciprocated.

Reciprocal Concessions
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

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Researchers have found that when someone persuades you to change your mind, they will be inclined to do the same if approached by you. Conversely, if you resist that pers
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
n's attempts and do not change your mind, then he will likely reciprocate in a similar fashion, resisting your attempts to change his mind. Consider how you can use this to your advantage if y
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
u approach a person with whom you wish to deal in the future and say something like, "You know, I got to thinking about what you said, and you're really right…"

Give a Favor, Expect a
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Favor in Return

Before a negotiation, it is wise to offer some sort of gift. Note, however, that offering the gift before and not during the negotiation is of prime importance, or y
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ur token will come across as bribery. Your gift will almost always be accepted, even if only out of social custom and courtesy. Whether your recipient likes or wants your gift or not, the psyc
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
hological need to reciprocate will take root, increasing the likelihood that your request will be met affirmatively. Of course, even when giving the gift before you make your request, be sure
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
our motives come across as a sincere effort to help the recipient rather than yourself.

The Secret of Secrets

Everybody loves secrets. We all love to be in the know. When yo
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
share something personal or private with another person, you create an instant bond and sense of obligation and trust with them. For example, imagine saying in the middle of a negotiation, "O
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
ff the record, I think you should know…." or, "I shouldn't be telling you this, but…." These statements show that you are confiding in your listener. By offering him inside knowledge, you've c
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
eated a sense of intimacy and made your listener feel important. Your listener will feel a need, and often even the desire, to reciprocate the information or to share something personal about
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
himself in return. He will begin to open up and share useful information with you.

Judges especially have to deal with their jurors being influenced by "secret information." Attorneys often s
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
rategically introduce information that the jury really isn't supposed to evaluate. When this happens, the judge can either declare a mistrial or tell the jury to ignore the information. In mos
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
cases, the jury is told to ignore the information, but the perpetual dilemma is that doing so heightens the information's validity in the minds of the jury members. In an exhaustive study on
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
this issue by the University of Chicago Law School, a jury was to decide the amount of damages in an injury lawsuit. When the professor made it known that the defendant had been insured agains
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
the loss, the damages went up 13 percent. When the judge told the jury they had to ignore the new information, the amount went up 40 percent.

Be extra careful not to plead and beg for your p
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
rospects to open up. Let them know you truly care and have a desire to know out of genuine concern, not curiosity. Pleading quickly becomes a red flag that shows your prospects you just want t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
know the juicy details rather than having any real desire to help them. As with the other laws of persuasion, be sincere by showing you really care and truly have their best interest at heart

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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