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The more you expose someone to a particular concept or idea, the more that concept or idea will become favorable to them. Things do grow on us. Have you ever hea

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rd a song on the radio that you didn't like until it started to grow on you? This is also true with people. You may not like some people at first, but after awhi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

le you grow to like them, and sometimes you even become their friend. Ever wonder why politicians want signs and posters with their names and faces all over ever

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

yone's yards, street corners, bumpers, and windows? The use of repetition can be very effective. It is often said that repetition is the mother of all learning,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

but it is also the mother of effective persuasion. Repetition increases awareness, understanding, and retention.

You have to be careful to use repetition wisely

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, however. My motto is, "Repackage; Don't Repeat." This means you can use the power of repetition, but you don't always have to say the words exactly the same wa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y. You can make the same point with a story, a fact, a statistic, an analogy, or a testimony and never have to repeat yourself. You know how you feel when you he

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ar the exact same joke for the second or even third time--it doesn't carry the same punch as it did the first time, so you usually tune out.

Even when repackagi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng, keep it to no more than three times. If you present your message less than three times, it will not have a very strong effect. If you present your message mo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

re than three times, it becomes "worn out" and loses its potency. For example, in a study where children were shown the same ice cream commercial over and over w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hile watching a cartoon, the children who saw the commercial three times actually wanted the ice cream more than those who had seen the commercial five times.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

.

For additional information on Branding and Exposure, go to Magnetic Persuasion and kick st

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

art your success!

Conclusion Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relation

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r prospect is thinking and feeling, feel more confident in your ability to persuade.

Kurt Mortensen’s trademark is Magnetic Persuasion; rather than convincing o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

thers, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become expone

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ntially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you're thinking of buying something wholesale and aren't sure if you're paying what you should be paying for it, this article will give you some things to look out for.

While a picture may say a thousand words, the pictures you see in some printed newsletters -- unfortunately -- say a thousand words of gibberish. Here's how to use pictures effectively in your newsletter.

What better way to gain a new customer than by getting something you need in return?

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