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Digg It - Competition or Companion?
Joint ventures can turn your competition into your companion! What are they According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product and are they profitable? You can benefit greatly from sharing the costs of ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in your advertising and promotional campaigns, while doubling the size of your lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. target market. How can that be so? It’s simple! just look at it like this, here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe you are in the coffee business, you have identified your major competitor, d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro he/she is currently servicing a good portion of the customers you wish to at ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc tract. This competitor has been servicing these clients for many years and h easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi as built up a strong following. Do you think it would be easy for you to “ta nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically ke these clients away” from their trusted provider? Of course not. What if and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ you offered to give your competitor free access to your client base? Do you ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi think he/she would like that? Or if your competitor offered to do the same f ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a or you, would you like that?
YES, YES, YES! A joint venture is simply offe dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod ring to promote your fellow business persons product or service to your clie cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin nt base and in return they do the same for you. You can use tracking URLs t tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen o determine what sales are made and then split the profits or commissions in t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel whatever way you both agree to. Another advantage is that if you sell to o ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ne of your fellow business persons clients you will be able to add them to y y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products our mailing list. We all know how valuable that can be. So next time you se . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de e a competitor, STOP and think of a way you can make him or her into your co elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip mpanion in success!
I sincerely wish you good luck and happiness Bill Boyd tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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