Tags |
|
|
Links |
|
|
Digg It - Fixing Internal Communications
Have you ever noticed how hard it is for companies to get the word out to its employees? Talk to almost any senior executives or any HR leader and you discover that in companies of 5 or companies of 50,000 getting the right information to the right people at the right time is a persistent problem. Talking with and among ourselves is much more challenging than talking w
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ith customers, partners or investors.
And yet if you work inside a company and truly analyze the issue, you quickly discover that companies are their own worst enemies when it comes to cueing their people about everything from marketplace strategy to company holidays to the availability of flu shots.
Here’s why …
Too Many Messages
In most organizations employees ge
And yet if you work inside a company and truly analyze the issue, you quickly discover that companies are their own worst enemies when it comes to cueing their people about everything from marketplace strategy to company holidays to the availability of flu shots.
Here’s why …
Too Many Messages
In most organizations employees ge
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
official messages almost every day. Employees are bombarded with everything from statements of strategy or policy to changing details about parking or benefit programs to IT alerts to schedule changes for blood drives and softball games. The vast majority of these messages are ignored and possibly deleted before they are read because employees see no value in them. In
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
fact, most employees get so much e-mail that unless it’s from their boss or their immediate team members, it automatically gets less attention.
Nobody seems to be in charge of editing or prioritizing messages. There is no contact strategy in place that would dictate how many contacts are too many contacts for effective communication. Most firms don’t have a publishin
Nobody seems to be in charge of editing or prioritizing messages. There is no contact strategy in place that would dictate how many contacts are too many contacts for effective communication. Most firms don’t have a publishin
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
calendar in place that could cue employees that C level stuff is announced on Mondays and HR announcements always come on Fridays.
One-Size-Fits All
Most corporate messages have one text and one flavor. Any given message may or may not be applicable to everyone but usually it’s easier to blast it out to the entire company than to target the message or to write varia
One-Size-Fits All
Most corporate messages have one text and one flavor. Any given message may or may not be applicable to everyone but usually it’s easier to blast it out to the entire company than to target the message or to write varia
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ions based on relevance or receptivity. The global blast also instantly satisfies a C level query about getting the word out.
But if you ask anyone they’ll quickly tell you that finance people understand process and prefer to get their information in ways that are distinct and different from sales guys or engineers. But hardly anyone acknowledges or acts on these know
But if you ask anyone they’ll quickly tell you that finance people understand process and prefer to get their information in ways that are distinct and different from sales guys or engineers. But hardly anyone acknowledges or acts on these know
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
n differences when crafting or transmitting internal or employee messages.
Similarly even data-centric companies don’t seem to be able to sort employees on the basis of relevant facts. Most can’t just ping everyone who has a particular laptop model or quickly isolate those who have taken a certain option in the dental plan. So instead everyone gets all messages which
Similarly even data-centric companies don’t seem to be able to sort employees on the basis of relevant facts. Most can’t just ping everyone who has a particular laptop model or quickly isolate those who have taken a certain option in the dental plan. So instead everyone gets all messages which
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
n turn trains the cadre to ignore all messages.
No Priorities
If you look at employee communications everything is top priority. Few companies use different names or different fonts to distinguish between really important messages and routine information. As a result everything is important and nothing is important. Employees treat the corporate messenger like the ki
No Priorities
If you look at employee communications everything is top priority. Few companies use different names or different fonts to distinguish between really important messages and routine information. As a result everything is important and nothing is important. Employees treat the corporate messenger like the ki
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
who cried “wolf.” As a result changes in pricing or new product introductions often get the same weight and attention as birthdays, service anniversaries and bake sales.
Too Much Spin
Too many companies ignore the reservoir of goodwill, willingness to believe and need for belonging that exists among their work force. In an over-regulated, litigious and spin-doctored
Too Much Spin
Too many companies ignore the reservoir of goodwill, willingness to believe and need for belonging that exists among their work force. In an over-regulated, litigious and spin-doctored
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
environment, the leadership rarely talks straight to the rank and file. Every word is processed and the result is a transparent “party line” which is instantly discredited by the people who really know what’s going on because they show up for work each day, pay attention and care much more than you think.
No one really believes that “right sizing” and “re-engineerin
No one really believes that “right sizing” and “re-engineerin
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
” benefits is good for them. Everyone already knows which products are hits and which are misses long before any official announcement. Anyone vaguely paying attention has a pretty good feel for the interplay of profits, politics and personalities within their own organizations, even in mega global ones. So why isn’t there more straight talk to and among the people who
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
inevitably have to bear the burdens and implement the changes?
Usually the leadership feels it has to process internal messaging to protect security and to avoid any appearance or potential claim of “insider” trading. But there are very few real secrets other than intentions and timing. And most of them are usually already on the minds of employees interested in the f
Usually the leadership feels it has to process internal messaging to protect security and to avoid any appearance or potential claim of “insider” trading. But there are very few real secrets other than intentions and timing. And most of them are usually already on the minds of employees interested in the f
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
uture of their companies.
Alternative Networks
In every company there are individuals who have credibility or tenure who informally connect people to other people. These are the people who have lived through a thousand policy changes, who help you figure out how to get stuff done, who know which person can expedite your expenses and who have friends and information s
Alternative Networks
In every company there are individuals who have credibility or tenure who informally connect people to other people. These are the people who have lived through a thousand policy changes, who help you figure out how to get stuff done, who know which person can expedite your expenses and who have friends and information s
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
urces spread out all over the organization.
The “rumor mills” or “jungle drums” are informal communication networks that talk plainly, transmit faster and have more credibility than any official form of internal communication. They not only edit, filter and assess information, but they play to our need to know and our desire to have the real “skinny” on events unfoldi
The “rumor mills” or “jungle drums” are informal communication networks that talk plainly, transmit faster and have more credibility than any official form of internal communication. They not only edit, filter and assess information, but they play to our need to know and our desire to have the real “skinny” on events unfoldi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
g in front of our eyes. Sometimes these neural networks are connected to each other. Often they are limited within a facility or within a team or business unit. Nonetheless they almost always trump the official employee communications system.
So what’s a forward thinking company to do? Leverage what we’ve learned in direct and online marketing and apply it to intern
So what’s a forward thinking company to do? Leverage what we’ve learned in direct and online marketing and apply it to intern
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
al communications.
Consider these first steps.
1. Segment Audiences. Priority
Separate out groups of people to get relevant messages rather than send the same message to everyone. Build separate lists to get separate messages. Write different versions of the same message aimed at presenting information in different ways to distinct personality or work group types. E
Consider these first steps.
1. Segment Audiences. Priority
Separate out groups of people to get relevant messages rather than send the same message to everyone. Build separate lists to get separate messages. Write different versions of the same message aimed at presenting information in different ways to distinct personality or work group types. E
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
tablish contact strategies that govern how many messages each employee can get per month. These can be based on location, rank or work assignment, but less is definitely more.
2. Get Opt-ins & Set Preferences.
When people choose to get messages they pay more attention, open them quicker and act on them faster. Allow employees to opt-into messages and to specify eithe
2. Get Opt-ins & Set Preferences.
When people choose to get messages they pay more attention, open them quicker and act on them faster. Allow employees to opt-into messages and to specify eithe
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
the frequency on which they are contacted or the medium used. Some people still prefer the phone or a flyer to e-mail. All the research shows that when marketers ask for opt-ins and facilitate preferences and then deliver on them, they breed strong loyalty and greater customer lifetime value. It’s a lesson easily applied to employees.
3. Use Different Formats.
We’ve
3. Use Different Formats.
We’ve
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
learned from countless Internet retailers that different formats, headers and copy can instantly cue readers about the urgency, import or significance of a message. Eliminating frequent messages by grouping information by topics and/or establishing an easy-to-follow publication calendar will also increase awareness, attention and open rates.
4. Map the Neural Network
4. Map the Neural Network
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
.
Marketers and information architects have made remarkable strides in network mapping and analysis so much so that it is possible and even easy to map the informal networks within your organization. Understanding which people are influencers and key opinion leaders gives you a high priority target audience to educate, inform or persuade about important company issues
Marketers and information architects have made remarkable strides in network mapping and analysis so much so that it is possible and even easy to map the informal networks within your organization. Understanding which people are influencers and key opinion leaders gives you a high priority target audience to educate, inform or persuade about important company issues
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/38259/diggit-Fixing-Internal-Communications.html">Fixing Internal Communications</a>
BB link (for phorums):
[url=http://www.diggit.org.ua/article/38259/diggit-Fixing-Internal-Communications.html]Fixing Internal Communications[/url]
Related Articles:
Build A Blog And Make Money Online
Accepting Thanks With Good Grace
Sales Force Automation Tools Designed for Reps and Agencies Are Coming
Bookmark it:
|