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Too many meetings, too little time. When the true cost of holding just one meeting is accurately calculated, it should provide sufficient motivation for us to want to ensure that all of o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ur meetings are meaningful, necessary and can be justified.

I am sure you have heard the one about meetings?

"Are you lonely?

- Work on your own?

- Hate having to make d

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ecisions?

- Rather talk about it than do it?

Well, why not hold a meeting?

- You get to see other people

- You can sleep in peace

- Offload decisions

- Learn to write volumes

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of meaningless rhetoric

- Feel important

- Impress (or bore) your colleagues

And all in work time!"

But of course, it doesn't have to be like that.

Are Meetings A Waste Of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Time?

Why they cause frustration

• Too many of them

• No real purpose

• Too long

• Platform for the talkative

• Few decisions come out of them

• Make straightforward iss

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

es complicated

• Often slow things down

Potential benefits

Run properly they can be an effective means of:

• Communication to a group

• Meeting people face-to-face

• Improvin

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

g the quality of decisions

• Getting to know people

• Drawing from a variety of different experiences

• Building teams

The following figures are based on a working year of 288 days, w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ith one working day equal to 7 hours. (I wish!) You begin to realise the true cost of holding a meeting.

Salary Per Annum: ?40.000

One Hour Meeting: ?24

One Day Meeting: ?168

<

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

>Salary Per Annum: ?60.000

One Hour Meeting: ?36

One Day Meeting: ?252

Salary Per Annum: ?80.000

One Hour Meeting: ?48

One Day Meeting: ?336

Salary Per Annum: ?100.000

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

One Hour Meeting: ?60

One Day Meeting: ?420

Some Tips To Ensure A Successful Meeting:

• Only hold meetings if they are really necessary

Could people be told any other way

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Consider the cost; meetings are expensive – time away from job, salaries of those attending.

• If they are needed, then plan for them

What do you want to achieve?

What are you going

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to discuss?

What decisions will need to be made/actions taken?

Who needs to be there? How are you going to tell them what it’s about and why they are invited?

How long can you allocate

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to the meeting?

Remember, if you fail to prepare, then prepare for your meeting to fail.

• Prepare an agenda

Include only relevant items

Put them in order of importance

Decid

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

who will lead the input on each

Allocate time for each item (don’t forget to allow for a 5 minute break at least once an hour)

What could go wrong and what will you do?

• Collect all

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

information

If it’s lengthy, summarise it, outlining key points

Send out agendas and key points in advance

• Prepare the room

Ensure that there are sufficient tables and charts

If yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

want equipment (eg: flip charts, PCs overhead projectors) make sure it is available and working

Arrange refreshments

And Finally: Running The Meeting:

Achieve faster, more effi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

cient results by:

• Telling everyone the purpose

• Setting the scene for each item, eg: open discussion by inviting specific contributions from those present

• Letting everyone who has

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

something to say make a contribution

• Summarising what’s been said

• Watching for signs of non-participation

• Sticking to time (always start on time and don’t be afraid to finish ea

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ly)

• Agreeing actions to follow

• Not being afraid to critique the meeting, i.e.: Was it worth it?

• After the meeting:

Circulating minutes promptly to those attending and interested

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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