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Many salespeople believe that between Thanksgiving and January 2nd people stop buying and become preoccupied with celebrating and eating. Qu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ite the contrary! People are more in a buying spirit than at any other time of the year. It doesn’t matter whether you sell computers, real

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

estate, automobiles, widgets, office furniture or anything else, the world doesn’t grind to a halt just because it is the holiday season. Ha

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ve you been operating under the belief that you are going to sell less or nothing at all during this period of time? If so you may be setti

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ng yourself up for failure.

There is a psychological principle that states – you get what you focus on and expect. If you are not familial

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

with the Pygmalian Effect I suggest you check it out. To save you some time it is basically what I have just said – you tend to get in rea

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lity what you expect in your mind. There are several things for you to consider, so the bottom doesn’t fall out of your sales results durin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g this time of year as well as give you a slow start into 2005.

1. Conduct an attitude checkup.

2. Do you slow down your prospec

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ting efforts for these six weeks?

3. Do you believe it is harder to see people during the holidays?

4. Do you feel it is necessa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ry to discount or lower prices more during this period?

5. Does your motivation, energy and commitment and wane during the holidays?

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. Are you too busy with other activities – parties, shopping, etc., etc. – to keep your selling edge?

Here are a few productive things

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

you can do during the holidays.

1. Use this time to evaluate your previous year’s results. Where could you have done better, smarter,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

faster, easier?

2. Use this time to plan your activities in the new year and set realistic goals in all areas of your l

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ife.

3. Don’t stop prospecting.

4. Use your networking time effectively. You may meet a lot of people who can advance your car

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eer in some way.

5. Read more self-help books and listen to self-help CD’s during the holidays. Why not invest $50.00

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on my 4 CD set - Soft Sell - it’s a classic, filled with great ideas from the all time best selling sales book ever.

6. Reev

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

aluate your sales approach – what’s working and what isn’t and why.

I am not a Scrooge. I believe in spending important family time with th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ose in your life who need and want some of your time and energy. I am only suggesting that you not significantly alter your sales strategie

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s and effort just because it is the holiday time of year. Remember, while you are baking cookies, attending an office party, or shopping, yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur competitor may be stealing your business. The holiday season will be over before you know it. Don’t lose momentum during this time period

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Basically speaking, a business loan is a bank credit granted for the functions of a business to be paid with interest on or before fixed date.

Here's something on the internet that's a godsend: free online bookkeeping courses. Do you think bookkeeping is confusing? If you're like me, you can balance a checkbook or household budget just fine, but when you start trying to figure out assets and liabilities, it gets confusing.

2006 is quickly becoming history. Your results as a manager are evident by the achievements you have accomplished and the challenges, failure and un-met goals that were for whatever reason not realized. One of the behaviors I have been advocating for many years for managers is that they carefully and routinely evaluate the areas where they have made progress and where they have not.

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Digg It - Don't Get The Holiday Blues

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