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Digg It - Failing to Manage Your Sales Staff Will Eventually Manage to Sink Sales
Sales Management is a necessity in any company that wants to hi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
t its target goals for income, sales and or profits for the fis
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
cal period. If you fail to manage your sales staff correctly th
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
en it is quite evident that this will manage to sink sales. How
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
do you set up a sales management program if your current sales
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
management is lacking or basically non-existent?
Well as you m
Well as you m
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ight of guessed and correctly the first thing you need to do is
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
take stock of what is going on and assess the situation. Of co
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
urse no one has to tell you this, you have already figured that
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
out right? I mean you do not have an MBA or all that business
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
chooling for nothing. But what should you be looking for?
You
You
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
need to re-interview all the current sales people and ask them
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
what is going on. You need to look at all the data. You need to
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
know what the ratios are to visits, cold calls and meetings to
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
actual sales, on a per sales person individual basis. Then you
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
need to re-establish targets and estimated sales and routinely
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
check them each week to see how the numbers are coming along.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Perhaps if you feel weak in this area go get some professional
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
help, hire a sales consultant and get a permanent sales manager
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
on your staff to ramp up your sales. Consider all this in 2006
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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