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Digg It - Learn to Think Small
Before we go further, do not interpret this as losing sight of the big picture.
1. You Eat An Elephant One B
1. You Eat An Elephant One B
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ite At a Time.
If you have 50 things to do you cannot do them all at once. Your salespeople are the same. If th
If you have 50 things to do you cannot do them all at once. Your salespeople are the same. If th
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ey have 25 previous customers to contact it is more effective to contact 5 per day rather than 25 in a week. Why? Simple
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
human nature. If you assign them the task of 25 contacts in a week they will wait and try to contact them all the last
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
day or two. In an effort to rush, the quality of the contact will be poor at best. Follow-up will be improved if you do
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
t in small increments. And they will not become frustrated by thinking they have to make “all those contacts.”
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
2. If you want to implement a new procedure.
Lay out a plan of action and put it in writing. Perhaps your
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
goal is to conduct a series of training sessions. Know what you will teach on what day and stick to your time schedule.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
Keep in mind that sales training is not the exercise of a dormant ability. Learn to train. Find articles about teaching
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
and how to present information.
If you are installing a new follow up system, implementing a change in company
If you are installing a new follow up system, implementing a change in company
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
rocedure or any other item that requires skills training do the same. Break it up into components. Teach it one piece at
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
a time.
3. The little foxes spoil the grapes. Aesop’s fable teaches us that.
What little foxes a
3. The little foxes spoil the grapes. Aesop’s fable teaches us that.
What little foxes a
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
re spoiling your grapes? For most of us the answer is...I feel like my time is not my own. Managing your time is
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
skill you must learn. It begins with prioritizing your day. Which things are urgent, which are important and which are
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
secondary? Urgent activities take priority. Do nothing else until they are completed, you have scheduled their complet
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
on or delegated the completion to someone else. Important activities occur daily. These deal with current business and o
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ngoing programs that lead to further business. Included in this group is sales follow-up, customer follow-up, training,
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
recruiting and hiring. Secondary activity includes anything else.
The simple way to prioritize is to WRITE IT DOW
The simple way to prioritize is to WRITE IT DOW
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
in order of importance and cross it off when completed. If you have a task that is scheduled but not yet completed
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
be certain you follow-up until it is done. A hint here: the greatest organizational system ever created is the legal pad
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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