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Sales management is a key to any company’s success and the sooner you unde

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rstand that the better. Most of my articles on sales have been from a spec

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

fic perspective you see I am an entrepreneur and am now retired. I founded

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and ran a Franchising Company, which set up units in 450 cities, 150 majo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

markets and 4 countries. Our sales teams were so important because they i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sured our franchisees were successful out of the gate.

Now then with that

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

said from a corporate perspective you must understand that if sales are u

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

then you can get buy with a few management mistakes and you are able to t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ke a few more risks and get away with it. When sales are robust you are al

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ways looking up, when they are not the board is looking for someone else.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Look here is the deal if you have a company that's kicking butt in sales y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

u can hide a lot of mismanagement and still come out looking like a rose.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Wall Street and investors want increased same-store sales, quarterly prof

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ts, retained earnings and increase shareholders value; all of which are di

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ectly related to the sales of the company.

Any good CEO worth his salt wi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ll concentrate his efforts on making money, while simultaneously working h

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s butt off to streamline the efficiencies of the company. But first thing

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

first and that means sales. If your sales management skills are lacking

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is the CEO you better get someone in there who can do the job or your butt

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will be looking for one and another company. Please consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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