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Over the centuries, philosophers have tried to categorize the very many complex emotions of humanity--no easy task. Philosophers argued emotions are largely influenced by one's time period and culture. In the persuasive process, yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

u want to eliminate negative emotions while constructing positive emotions.

Aristotle came up with fourteen emotions:

* Anger

* Patience

* Friendship

* Enmity

* Fear

* Confidence

* Shame

* Shameless

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ness

* Emulation

* Contempt

* Kindness

* Pity

* Indignation

* Envy

We will focus on a few major, elemental emotions, both positive and negative. You don't want your message to end with negative feelings.

W

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

orry

When your prospect is worried or preoccupied with something occurring now or that is about to happen in the future, your ability to persuade declines. Worry is feeling anxious, uneasy, or concerned about something that may or

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

will happen, or has already happened. I have heard worry referred to as "negative goal setting." Anxiety creates tension--a fear that occupies our thoughts, which, if encouraged will grow and continue to dominate our thoughts.

Y

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ou can combat worry in your prospects by modifying their anxiety into thoughts of reality. Bring them back to reality by having them realize we can't change many things in life. Stress that most of the things we worry about are tho

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

se very things we can't change and won't likely ever happen in the first place. Help your prospects substitute their negative mental images with positive ones.

Fear

Fear is anxiety or tension caused by danger, apprehension, harm,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

pain, or destruction. The possibility of harm can be real or imagined. Fear motivates and moves us away from unpleasant circumstances or potential destruction. Fear persuades us to do many things we might not otherwise do. Out of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

fear we buy life insurance, air bags, home alarms, and guns.

Fear does not work in every circumstance, however; if we were solely motivated by fear, we would never speed or start smoking. The proper dose of fear is essential in pe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rsuasion. If the dose is too small, it will not stimulate action. If the fear is too large, it will trigger resistance and acceptance will decrease For fear to stick and create action and persuasion, it must include the following

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

steps:

1. The image of fear must be unpleasant, such as threat of pain, destruction, or grief.

2. It must be imminent. Your prospects must feel not only that the fearful event is likely to happen, but also that they could b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e victimized by its occurrence. They must feel vulnerable.

3. You must provide a solution to the fear. Give your prospects a recommended action to suspend or eliminate the fear.

4. Your prospects must believe they are capab

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

le of doing what is asked of them and that doing so will work for them.

Anger

Anger is a secondary emotion. A prospect's anger is usually an indicator that something else is askew and/or that he needs and wants attention. You can

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

assist in diminishing his anger by determining the key issue he is upset about. It is also often effective to ask for his help, opinions, or advice. This will usually diffuse his anger or even change his attitude and demeanor comp

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

letely. In some circumstances, you may want to use anger to make a certain point or to evoke a certain reaction.

Sympathy and Compassion

You can generate action for your cause by creating sympathy for it. When we see others victi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mized by misfortune that was beyond their control, we feel more sympathetic toward them and more motivated to help them. You've probably seen this technique used by marketers when they show you pictures of starving children, batter

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ed women, abandoned animals, and disabled adults.

Jealousy

Jealousy is the pain caused by seeing others' good fortune, not because we want what they have, but because we resent them for having it. The cause of jealousy is the fal

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

se perception that one's worth lies in the possession of those goods.

Shame

Shame is pain and disrespect felt in connection to regrettable behaviors, experiences, or events. It often involves disgrace or loss of respect for onese

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lf because we feel we have fallen in the eyes of our family, friends, or loved ones. We feel shame because of our vices, our abuses, or any of our perceived failures.

Pity

Pity is empathy we feel toward someone who has been unjus

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tly trespassed against. We often feel pity for others due to death, injury, sickness, calamity, natural disaster, accidents, and so on. We can feel pity for people who are close to us as well as towards people we don't know at all.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The Internet has made it very easy to find information about almost any topic. It is therefore very easy to use the Internet to help in finding businesses for sale.

The mystery shopping business is very new in most parts of the world with only a handful of mystery shopping companies working mainly in larger towns and cities, and invariably targeting major business corporations, while neglecting smaller, local firms, most needing their service.

IT Sales requires personal relationships with your potential clients to be successful. Don’t delegate this task until you are making a steady amount of money through IT sales.

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