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Many customers when they are out shopping for cars go to a car s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ales lot and walk up to the front. The first thing they see is

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

about 10 guys nicely dressed standing there like vultures trying

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to sell them a car. At first glance they look rather lazy and w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

aiting for easy prey. As a sales manager it is important to mak

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sure that your sales force does not act like vultures. It is es

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sential that you hire the right people and train them to work th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lot in a zone defense pattern, rather than standing together an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d looking intimidating to the customers who walk up.

Running a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ar sales lot is not easy and it does take a lot of hard work to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

keep the salesman in line. If a salesman is to harassing to a c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ustomer they may simply leave and come back later or never retur

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ed and buy a car from a different sales lot. Unless you know fo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r a fact that you are particular line of automobiles is so popul

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r that it doesn't matter how your salespeople act you will lose

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lots of sales.

It behooves each and every one in the automotive

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

industry to treat the customer with respect and not as prey. Al

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l too often we see car salesman at automotive dealerships simply

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

standing around and waiting for someone to walk up for an easy s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ale. That is no way to sell cars. Please consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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