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Central to understanding persuasion is the concept of neutrality. The laws of persuasion are neither good nor evil. They simply exist. Just as nuclear power can be used to create electricity or an atomic bomb, persuasion can be

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

used to create unity or to force compliance. Whether the outcome is good or bad depends on the person using the laws and how that person applies the techniques of persuasion.

Some people desire to win at any cost, usin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

g any available tactics including misusing the laws of persuasion. These individuals are willing to use guilt, violence, intimidation, temptation, bribery, and blackmail to get the desired result.

However, when used properly, p

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ersuasion is our best friend. Through persuasion we create peace agreements, promote fund-raising efforts, and convince motorists to buckle up. Persuasion is the means by which the coach of an underdog team inspires players to win. It i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

also the method employed by the Surgeon General to convince people to have regular mammograms and prostate examinations, by managers to increase employee performance and morale, and by hostage negotiators to convince criminals to free t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

heir captives.

Misuse of the laws will only come back to haunt you in the long run. You might get short-term instant results, but your long-term future will be bleak. The tools outlined in this book are powerful and are not to b

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e used selfishly. They should not be considered a means of gaining a desired result at any cost. Rather, you should use these tools to get your desired outcome only when it is a win-win situation for all involved.

The fable of t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he sun and the wind provides an excellent example of properly implemented persuasion. The sun and the wind were always arguing about which of them was the strongest. The wind believed he was stronger because of his destructive power in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ornados and hurricanes. He wanted the sun to admit he was stronger, but the sun held fast to his own opinion and could not be convinced. One day the sun decided he wanted the matter settled once and for all, so he invited the wind to com

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

pete with him in a contest. The sun chose the contest carefully. He pointed out an old man taking a walk, and challenged the wind to use his power to blow the man's jacket off. The wind felt this would be an easy contest to win and began

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to blow. To his surprise, each gust of wind only made the man cling more tightly to his jacket. The wind blew harder, and the man held on tighter. The harder the wind blew, the more the man resisted. The powerful blows of wind even knoc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ked the man down, but he would not let go of his jacket. Finally, the wind gave up and challenged the sun to succeed in getting the man to take off his jacket. The sun smiled and shone radiantly upon the man. The man felt the warmth of t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e sun, and sweat began to appear on his forehead. The sun continued pouring out warmth and sunshine upon the man and, at last, the man took off his jacket. The sun had won the contest. If your attempt to persuade is a win-win, others wil

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

l be eager to do what you want them to do.

Everyone persuades for a living. There's no way around it. Whether you're a sales professional, an entrepreneur, or even a stay at home parent, if you are unable to convince others to you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r way of thinking, you will be constantly left behind. Get your free reports at Magnetic Persuasion to make sure that you are not left watching others pass you on the road

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to success. Donald Trump said it best, "Study the art of persuasion. Practice it. Develop an understanding of its profound value across all aspects of life."

Conclusion

Persuasion is the missing puzzle p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, k

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

now what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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How often have you heard this one (or said it?): “I don’t like sales, and besides… I’m no good at it.” Most of us have said it, no matter what our industry or profession, steering clear if possible of anything that smacks of sales. We prefer, instead the sweet smell of nearly anything else-- marketing, operations, management, engineering, accounting… anything else! “Just don’t ask me to go out and SELL something. No sir, no way, no thank you, ma’am. That’s just not me.”

Becoming a sales manager is an achievement in itself. It shows a certain level of competence. It doesn't indicate that there is nothing else to learn.

Are you ready for the relentless changes that are coming or are you stuck in your paradigms refusing to see that there may be another way to look at things? Let me give you 2 simple examples:

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