Digg It - Business

I was watching a “Candid Camera” video last night that dramatized just how little people pay attention to us when w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e’re communicating.

It features a man who asks various walkers for directions to a local place of interest. He is

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

dressed normally, but he has a bag of golf clubs slung over his shoulder.

As the unwitting person recites directio

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ns, a large white poster board comes between them, shuttled by apparent workmen, and when it passes completely, the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

direction seeker’s clothes have changed colors, and now he holds a tennis racket.

(This was accomplished by using

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

identical twins, who exchanged places quickly as the poster board moved past.)

Nobody noticed that his entire SPO

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

RT had been altered in, literally a few blinks of the eye.

In one vignette, the sportsman asked if there was a gol

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

course in the vicinity just before the partition came by. Then, when it had passed, he was outfitted for tennis.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Still, his contacts just continued reciting directions to the golf venue as if nothing had happened!

Of course, th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is astonishing video reminds me of what I’ve concluded about seminar training. Yes, people do leave with a certain

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

amount of information, but like the messages transmitted in the video sequence, it is incomplete and distorted.

To

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

be successful in teaching people to be better at their jobs, say in selling or in customer service, we have to get

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

their FULL ATTENTION. And just talking to them, whether there is give and take or not, is insufficient.

We need F

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

OUR STAGES of training, as I see it.

Yes, we can start with (1) Seminars. These provide an introduction to techniq

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

es while justifying their implementation. Certain cognitive and attitudinal purposes are served by them.

But behav

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ioral change is what we’re after. If we want people to work better they need to work differently.

Seminars, unfort

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

unately, don’t (2) Sharpen skills or (3) Summon discipline or (4) Create new habits and lasting behavioral change.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

For these outcomes we need coaching to assure that mere information “degenerates into practices,” as management gu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ru Peter F. Drucker described it.

You’ve probably heard the adage that says “A word to the wise is sufficient.”

V

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ery few of us are wise enough to simply hear and then do.

But don’t take my word for it.

Just watch Candid Camera

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggit.org.ua/article/38513/diggit-Top-Consultant-Says-In-Sales--Service-Training-4-Stages-of-Development-Are-Needed.html">Top Consultant Says: In Sales & Service Training, 4 Stages of Development Are Needed</a>

BB link (for phorums):
[url=http://www.diggit.org.ua/article/38513/diggit-Top-Consultant-Says-In-Sales--Service-Training-4-Stages-of-Development-Are-Needed.html]Top Consultant Says: In Sales & Service Training, 4 Stages of Development Are Needed[/url]

You must really be efficient to make money on the Internet. This article will cover some of the various aspects that will help you to find out if a home business can be profitable and what type of business is the right business for you.

Meeting planners today have more worst case scenarios that need to be planned for than in the past. September 11th completely changed our idea of risk management and the Avian flu was not something that meeting planners considered a year ago. This past May, two attendees at a conference in California went missing during a Saturday tour trip. Luckily, that story had a happy ending, but what if it didn’t? You don’t need to have a plan for each and every situation that might arise, but some thought and planning can help reduce your risk and help things run smoothly if a situation arises.

Modern business is like Oz. Too many Scarecrows in your company deny what they already have going for them: the capacity to think beyond boundaries and the inclination to think through any challenge. These employees want to take responsibility for their part in your companys future. But youll never know how valuable they can be until you adopt a two-point plan to help them beat the Scarecrow Syndrome.

Tags

Links

Digg It - Top Consultant Says: In Sales & Service Training, 4 Stages of Development Are Needed

Related Articles: