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Insource it! There are lots of companies out there offering outsourced telesales and lead generat

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ion on a pay per lead basis. Indeed, our own experience in the past in having performed those sor

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s of services for clients shows that there’s a large demand for that service. A better way is to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

bring that function inside your company where you can more tightly manage and control it.

Why is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

his? Inside sales and lead generation are a strategic part of any successful company’s sales and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

marketing arsenal and cannot be efficiently and cost effectively outsourced in today’s environment

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

The nuances of your customers’ changing needs, your value proposition, the features and benefits

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of your products and the whole consultative selling process require that you constantly define an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

refine your inside sales approach. When you outsource this kind of function to a third party, wh

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

at you’re getting is a team of people who are working on a project and who don’t adapt to the subt

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eties of a changing selling model. Oftentimes the best way to improve your telesales or telemarke

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing effectiveness is by keeping that function in house, where you can watch over it, constantly re

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

fining the call approach, the target, the message, the warm up questions, the qualifiers, etc.

So

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

if you’re considering outsourcing your lead generation or telesales function to a third party, our

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

experience shows that building this kind of capability in-house is much more efficient, much more

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

cost effective and can lead to a much higher lead conversion count than you’ll get from an outsour

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

cer. Yes it’s more costly in terms of up-front cost, but the actual return on investment is typic

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lly a lot higher. This is why leading companies in enterprise software, hardware manufacturing an

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d health care all have established their own outbound call centers and telesales operations in ord

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r to develop and master this core competency. Why insource this function? Because it’s strategic

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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