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You've just decided to attend your first consumer trade show as an exhibitor. You have money in your marketing budget to spend on booth space, but the hardest decision is deciding which show

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

will give you the most bang for your buck.

Whether you pay as little as $700 or as much as $3000 for a 10x10 booth space, you're going to invest alot of money in something that may not offer

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you a sizable return on your investment.

Here's some mistakes and muckups you can avoid so your first exhibiting experience doesn't become your last.

Exhibiting at a show in it

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rookie year. They have no track record, no guarantees and it may just turn out to be a waste of your time. Many shows don't make it into their second year and if you want to build a rela

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ionship with your target market, you'll do better to stick with trade shows that have an established reputation.

Expecting a financial windfall from product sales. Don't go in thi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

king you'll make enough sales to cover the cost of the booth. People attend a show to gather information and learn what's new on the market, not to go on a huge shopping spree. Instead, take

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mall samples of your product to the show, or offer a package containing your brochures and coupons for those who leave their email or phone number with you.

Selling items over $20

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

If you expect to sell a few dozen gift baskets priced at $50 each, you'll go home with a car full of inventory. Instead, opt to sell a product that's low cost, say between $10 to $20. People

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

are less hesitant about parting with a $20 or $10 bill.

Not asking for incentives. The last thing the show organizer wants is empty booth space as it discourages attendees. So, wa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t until a few days before the show and ask the show organizer if there's any empty booth space. If the show organizer says yes, you're in a perfect position to bargain for a discount on the b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

oth space or get it for free.

Not offering to lead a seminar at the show. This is an excellent way to showcase your expertise. Choose a topic that ties in nicely with the product

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

or service you're promoting at your booth. Offer 45-minutes of ad-free information, then use 2-minutes at the end to pitch your product. People will run to your booth and the mob that gathers

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

around will only attract other buyers.

Sitting and looking bored. People will avoid your booth like the plague if you're just sitting there with a bored look on your face. Get rid

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of the chairs, stand up and great attendees with a smile. This is much more inviting.

Not having a lively booth. On the flip side, just standing there with a smile isn't enough. Y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

u need to entice people to stop. Be creative and be colourful so you can get attendees to stop and really take a look at what you're promoting.

Forgetting to ask what comes with the b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

oth. Some shows will supply a couple of chairs and a table for the money you pay to exihibit at the show. Most will just provide an empty space. Before agreeing to exhibit, always ask wha

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

is supplied with the booth. That way, there's no surprises.

Focusing on too many products or services. In other words, if you have a 10x10 booth, aim to focus on just one product

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or service. If you don't, you're bound to confuse people and they won't approach you.

Not displaying a banner. People want to know who you are, even if they don't understand what

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ou're promoting. Having a banner that prominently displays your company will invite people to at least crawl past your booth.

Exhibiting at a consumer trade show doesn't have to be a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When it comes to promoting your business, keyrings are a great way to get your name out there to customers and show them that you have an interest in their lives and in their needs. You will have to show them that you understand their tastes and want to give them something classy to remind them of you, and for that, metal promotional keyring sare a great choice.

As Sir Martin knows, different communications tools have different strengths. This has two implications. First, a company must completely diagnose the communications challenge before it assigns the communications tools to be used in its strategy. For many Clients, tools such as advertising, PR or sponsorship will prove entirely ineffective no matter how well they are applied because they are wrong tool for the job. Second, by combining two or more communication tools into an integrated campaign, a company is likely to realise significant synergies. An integrated strategy that spreads its budget across a combination of PR, direct marketing and events marketing is guaranteed to have a greater impact than a campaign that opts to spend the total budget on just one of them.

Ever try to be something for everyone and find no one wants it? Do you have trouble finding the time to focus on your business? Do you do so much for so many that you find it's difficult to make any financial progress in your business; much less make an indelible mark in the mind of your potential customers? I found myself on that road so many times, that I could be a tour guide for Please-want-me-ville.

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