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Trust.

One word.

One very powerful word that can increase both first time and repeat sales to an unlimited degree.

Trust.

What is it? Why is it so important? How do you get it?

Confidence in you from you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r cutomers, builds relationships and as a result, more sales, and through excellent customer service.

That's the short and sweet of it.

Now, how about a little more meat to it.

What is trust and why is it

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

so important?

Definition: confidence in a person or thing because of the qualities one perceives or seems to perceive in him or it. (Webster's)

The confidence that any visitor or potential customer has abou

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

your business, service or product is the foundation of present and future success.

Before any potential customer even enters your site for the first time, there's this underlying feeling of distrust. It's a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

utomatic.

Either they're new to the Internet, received a poor product or service from a competitor or have already been scammed a few times.

Your first contact is either in some ad you placed in an ezine, c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

assified, message board, banner, search engine description or some other form of advertising. Was it full of hype or were you honest in what your product or service delivers?

Once that customer enters your s

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ite and they don't see what was stated in your ad...........

goodbye, you just lost a sale and probably a lifetime customer.

If you can't be honest in your ad, then you're pobably not going to be with your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

product or service. So, why should that visitor stick around only to be disappointed or scammed again? Would you?

Do you know what happens when that visitor leaves your site? They email an ezine editor, frie

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d, or leave a nasty little post on a message board about their not so wonderful experience with you, and you're credibility is gone.

How do you build that trust?

Believe it or not, it's not that hard. It do

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

es take effort and it's an ongoing process, not something you do once and forget about it.

Be Honest.

The importance of building trust really shows through here. Honesty should be at the front of your mind

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hen you write up your ads and web site copy. Especially when that advertisement includes something free. Don't use free just to get visitors, your trust and credibility takes a hard nose dive when the "freebi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e" is junk.

Only write exactly what your product or service delivers and leave the hype and exageration out.

Don't Hype

I always skip over the ads that actually promise truckloads of money with little or n

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o effort. Come on.

BIG BOLD HEADLINES are a sure sign of hype to nth degree. Promises that are impossible, like the truckloads of cash, are always a big giveaway. If your product doesn't have it or do it, th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n don't promise it.

Follow Up

If you've done everything right so far and you are making sales, don't forget about the customer. Follow up with a thank you letter. Add a special bonus that they didn't know a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

bout. Ask them if they like your product or service. Ask if there is anything else you can help them with.

Bottom line is, build a relationship without trying to always sell them something. Talk to them, not

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

at them or down to them. Be their friend and actually help them out when they need it, if you can.

Use Testimonials on your site.

When you followed up with your customers and asked if they liked your produc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t, then ask if you can use their comments on your site. Of course, you'll also include their name, email and website address.

Testimonials build enormous instant credibility. If a visitor to your site sees t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hat there are already satisified customers, then you deliver what you say you will and you've kept in touch with that customer. Plus the name and email also keeps the visitor comfortable as they know that the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

can get in touch with that person to verify what they had to say was, in fact, true.

As you can see, building trust isn't all that hard.

Just be sincere. Be personable. Be available.

If you follow these f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ew rules to help you gain trust and credibility among both your site's visitors and your peers, then you'll gain both lifetime customers of your product and lifetime relationships with some really good people

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Why is it so easy for some people to make a decision, and then take action based on that decision? While there are others that wont take action, and even if they want to make a decision, they can't decide if they should do it now or later. Here are a few thoughts that may help.

Calling tactical devices like brochures, broadcast plugs and press releases just that, avoids confusing them with the broader, more comprehensive mission known as public relations.

One of the most difficult things a financial advisor or planner has to do is find new prospects for their services. Once you do, though, it's imperitive you have a well thought out plan to get them to commit to becoming a client.

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