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Increasing Sales by using Coupons. Will it help your business? Well, the Promotional Marketing Association’s (PMA) “Coupon Council” shows that 3.8 Billion coupons were redeemed in 2003. Consumers saved over 3 billion doll

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ars. 79% of American’s used coupons last year. There are many Coupon Franchises out there with quite a track record. Here are a few of them: Val-Pac; http://www.valpak.com/info/franchise/franchise_faqs_content.jsp.

Unite

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Coupon Corp. United Marketing Solutions. Adventures In Advertising. Coupon Tabloid, INC. Consumer Network of America. Coupon-Cash Saver. Effective Mailers. Money Mailer. Welcome Host of America.

What do all these servic

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s have in common? Well, for retailers and service providers they are quite effective at getting people into your franchise to try you out. That means new customers. There are a few things to remember, first; keep the mess

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ge simple, less clutter is better. Second; Specific Dollar Amounts are more favored by consumers and tend to grab and keep their attention better and are more effective. Third; coupons are great but if you say special sav

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ngs or special offer, do not keep running the same ad. Forth; You want customers to fall in love with your product and/or service, not the discounts.

We have often watched the miss-treatment of those customers coming in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ith coupons to those without, since the store owners feel they make more money on the ones who do not have discounts, but this misses the point of getting new customers. Also always remember a current customer is 4 times

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ore likely to buy from you again than a first time buyer of your wares. Coupons are such an interesting free market innovation. One of the earliest examples of coupons in the US was with Asa Chandler, who bought the Coca

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ola secret recipe; He offered free soda drinks using coupons in 1894. By 1895 everyone was copying this idea in various industries, another early adopter was C.W. Post who offered a 1 cent coupon for Grape Nuts Cereal. He

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

back then a penny was a big deal. Another tip in coupons is to put lots of disclaimers all over the coupon so the FTC or some consumer watch group headed by an attorney does not try to figure out a way to hit you with a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lass action lawsuit, paying millions of people 35 cents, which costs more to mail them out than the amount in the check, while the attorney clears many millions of dollars at your expense.

Franchisors who wish to help co

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sumers save money and promote their businesses so they can expand, pay more taxes into the system, provide more jobs and further the economic expansion, will have to pay to play. No we do not mean the costs of the coupons

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

those are relatively inexpensive. You will have to hire attorneys to protect you from attorneys. Think of it more like the Mafia charging you for protection. Of course all this hurts the consumers in the end. Since it ca

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ses higher costs in the market to all Americans and prevents competition in the market place, but we will pretend that this is okay in a free market in the Greatest Nation on Earth. We will pretend that this unbelievable

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

xtortion is helping consumers. We will pretend that the loss of economic output, jobs, tax base to governments is fully acceptable and that attorneys are knowledgeable, ethical and without every single one of them the ent

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

re country would instantly turn to anarchy? After all Einstein always said a good imagination is favored over good education. So pretend with me will you?

Regarding the argument that all those disclaimers clutter the cou

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ons and make them less effective; well, yes that is true, but we had to destroy the coupons to protect the consumer. If this does not work we may have to destroy all the businesses to protect the consumer? Hey, what if an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

attorney actually produced something for society? Yah, wow, isn’t that a great challenge for your imagination, let’s also Pretend that too? I wonder if we are protecting the dumbest Jerry Spinger Future Guest Star or the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eff Foxworthy; “Here’s Your Sign Candidates? Oh well, The Darwin Awards are only second to the events described on: http://www.overlawyered.com

Coupons work, they bring people into your franchised outlet, so you should c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nsider coupons as a way to increase sales and help you business grow. So we recommend mailer coupons, try it a few times see the new customers it brings in and then work really hard to keep them while you go get some more

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In order to land the job you have set your eyes on, interview preparation is one of the most significant tasks to pay attention to in the work world.

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Most women are natural communicators, but we seem to assume that the brash, masculine, hard close approach is required to get new business. Rethink your approach and attract business, instead of chasing it.

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