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Digg It - How to Seize the Phone Even If You Fear Cold Calling
Knowing how important a positive attitude is, the typical sales person thinks positively all the way to work. He affirms that he is excited about all the cold calls he is going to make. Having heard how powerful visualization is, he visualizes himself making cold call after cold call and having tremendous suc
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
cess. Surely this will be the day he takes over the sales world and attracts new customers and business like crazy.
When we take a peek at this same sales professional in his office just an hour later, we hardly believe our eyes. Instead of calling one prospect after another (as his attitude convinced us he
When we take a peek at this same sales professional in his office just an hour later, we hardly believe our eyes. Instead of calling one prospect after another (as his attitude convinced us he
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
would), we find him taking care of busy work on his desk instead. If we could see the thoughts going through his head, they’re decidedly different than those we heard this morning:
You can't make that call now. You don't feel comfortable. Go get a cup of coffee and get ready for the call. Look at your de
You can't make that call now. You don't feel comfortable. Go get a cup of coffee and get ready for the call. Look at your de
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
k. How do you expect to generate any more customers with your desk in such disarray? You need to get organized before you go collecting any more customers." etc., etc.
Perhaps you’re familiar with The Third Man, by Graham Greene. The story begins with Holly Martins arriving in Vienna at the end o
Perhaps you’re familiar with The Third Man, by Graham Greene. The story begins with Holly Martins arriving in Vienna at the end o
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
f World War II. He’s been offered a job by an old high school chum named Harry Lime. Right after his arrival, he learns that Harry was killed in an auto accident.
To make a long story short, the rest of the story revolves on Holly trying to understand the truth around Harry’s death, while simultaneously tryi
To make a long story short, the rest of the story revolves on Holly trying to understand the truth around Harry’s death, while simultaneously tryi
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
g to win over Harry’s beautiful, former girlfriend. If you see the movie version, you won’t see the character that plays a critical role until the last few minutes of the story.
Why do I mention this classic story? I mention it because it reminds me of the sales process. Typically, the highlighted character
Why do I mention this classic story? I mention it because it reminds me of the sales process. Typically, the highlighted character
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
s in any sales training are the salesman and the prospect, but the character that portrays a critical role is almost never mentioned simply because it isn’t visible. Similar to The Third Man, the character may not be seen, but the effects of that character are blatant and destructive.
Plenty of sales t
Plenty of sales t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
rainers will talk about the relationship between the sales professional and the prospect, but they fail to ever mention “the third man” in the sales world. This third man is so rarely spoken of that most sales people don’t have the slightest idea how to deal with it, and because of that, they fail to make most
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
of the sales calls that they actually desire to make.
So who is “the third man,” this critical player, in the sales business? Fascinatingly enough, this critical player isn’t real in the sense that you can see it. But you can definitely see its negative effects. It’s sometimes referred to as an inner committ
So who is “the third man,” this critical player, in the sales business? Fascinatingly enough, this critical player isn’t real in the sense that you can see it. But you can definitely see its negative effects. It’s sometimes referred to as an inner committ
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ee. In my book, Carpe Phonum… How to Seize the Phone and Call Your Prospects Even When You Lack Courage, I refer to it as the trouble thoughts.
You would be hard pressed to find a sales professional who isn’t familiar with those trouble thoughts that talk him out of making calls now and c
You would be hard pressed to find a sales professional who isn’t familiar with those trouble thoughts that talk him out of making calls now and c
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nvince him to wait for a better time to make sales calls or cold calls. The definition of just what is a better time to call varies. It can be when one won’t bother his prospect, when one won’t interrupt his prospect, when one is better rehearsed or better organized, when one has more courage, when one has mo
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
re confidence, when it’s not so early, or when it’s not so late.
Perhaps the most frightening aspect in this entire call reluctance scenario is that most sales professionals believe they are alone. They wouldn’t dare speak about their fear of cold calling or about all the reasons they postpone making sales ca
Perhaps the most frightening aspect in this entire call reluctance scenario is that most sales professionals believe they are alone. They wouldn’t dare speak about their fear of cold calling or about all the reasons they postpone making sales ca
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
lls because they think they are the only ones doing that. Consequently, they believe there’s some secret they have yet to learn before they can make all those calls they need to make.
Again, they’re waiting—waiting for that secret to be revealed—the secret that will make all their prospecting fears go
Again, they’re waiting—waiting for that secret to be revealed—the secret that will make all their prospecting fears go
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
way.
From my own sales experience, I’ve learned that the best time to call a prospect is as soon as I think about calling him. Waiting for a better time usually results in one of two things — never finding the right time to call that prospect, or waiting so long that by the time the call is finally placed, th
From my own sales experience, I’ve learned that the best time to call a prospect is as soon as I think about calling him. Waiting for a better time usually results in one of two things — never finding the right time to call that prospect, or waiting so long that by the time the call is finally placed, th
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e prospect is already doing business with someone else and no longer requires the suggested product.
Effectively teaching sales professionals how to overcome the fear of cold calling and to “seize the phone” doesn’t necessarily require a lengthy process. I prefer to compare that process to a baseball player go
Effectively teaching sales professionals how to overcome the fear of cold calling and to “seize the phone” doesn’t necessarily require a lengthy process. I prefer to compare that process to a baseball player go
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ng up to bat, and naturally having the goal to hit the ball, run to each of the bases, and finally cross over the home plate and score.
Getting to first base involves coming face to face with that critical player, the voice that talks one out of making all those calls. By revealing that voice as the liar that
Getting to first base involves coming face to face with that critical player, the voice that talks one out of making all those calls. By revealing that voice as the liar that
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
it is, sales people discover they can move on to second base.
Moving to second base requires learning how to detach oneself from the persistent voice that nags and distracts but never points one in the right direction. By effectively dismantling the seeming hold that fear has on them, sales professionals can
Moving to second base requires learning how to detach oneself from the persistent voice that nags and distracts but never points one in the right direction. By effectively dismantling the seeming hold that fear has on them, sales professionals can
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
move on to third base.
Getting one’s feet firmly planted on third base occurs when sales people see more to their business than the exchanging of goods and money. By opening their eyes to recognize the potential ongoing value they create and the good that unfolds simply by contacting others on the telephone,
Getting one’s feet firmly planted on third base occurs when sales people see more to their business than the exchanging of goods and money. By opening their eyes to recognize the potential ongoing value they create and the good that unfolds simply by contacting others on the telephone,
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
they learn the greater aspects and opportunities of their business.
Finally, all sales people need to learn that getting to home plate is only accomplished when they take their foot off of third base. They must come to grips with the fact that the sales process is a continual cycle, that everyday they must wa
Finally, all sales people need to learn that getting to home plate is only accomplished when they take their foot off of third base. They must come to grips with the fact that the sales process is a continual cycle, that everyday they must wa
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
lk out of the dugout of fear, pick up a bat of immeasurable value, put themselves in the game and start playing.
Always the biggest obstacle in any sales person’s career is himself. When sales people learn how to get that critical player inside their own head out of their way, the potential is truly unlimited
Always the biggest obstacle in any sales person’s career is himself. When sales people learn how to get that critical player inside their own head out of their way, the potential is truly unlimited
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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