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What we say isn’t always we way we are perceived. How we say it often determines how we are perceived and how we are regarded in the business world. This is especially critical for wome

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n because women have historically struggled for the credibility that man are granted by virtue of their gender. Women have to make a greater impression to gain equal attention.

Women sp

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eak two to three octaves higher than men and this factor has a huge impact on just how women are heard. A higher and more strained voice implies weakness and vulnerability. Men, with lo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

wer tonality, are seen as stronger as and more credible than their female counterparts. Is this sexism? Not necessarily. We interpret sounds and voices in much the same manner. Certai

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n sounds are considered more comforting and truthful. A low, even, and well modulated tone is regarded as more credible. Women need to gain power through the sound of their voice in the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

arena of business. They can do that through vocal conditioning and careful listening to the sounds that they, themselves, respond to.

Listening to the sound of the voices around you is

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the first step. What sounds good to you? What sounds are the most comfortable to listen to? Women can, by listening, recognize the areas of their speech that work against them. Consc

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ious effort should be given to deepening and enriching the tone of one’s voice through proper breathing techniques. A voice, supported by an expanded diaphragm full of breath is deeper a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nd subdued; rich with control and soothing sound. The volume can be come louder or softer, but with the foundation of good breathing techniques it does not loose its deep, rich quality.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Our voice is our tool to creating a vocal image. It is essential that our vocal image conjure up the impression of strength, authority, and command. This is how speech gives us power.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Women need to concentrate of regaining that power through their vocal image. The power suit, the right haircut, the perfect make-up are factors that women have traditionally relied on t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he give them the right image. The physical impression you make is only part of the equation. Without a voice that will command attention and influence others, all the power suits in the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

closet will not give your words the weight you need.

Just as you practiced all the skills you would need to succeed in the business world, women need to practice speaking as an exercise

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

in skill building. An invaluable tool is recording your voice and listening to it with thoughtful and careful attention. Listening to recordings or transmissions of other’s voices is a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nother tool. Professional speakers have honed their vocal skills to the highest degree and listening and learning from them can be the enriching. Imitating these sounds through practice

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

elongating vowels, breathing deeply, and enunciating consonants can help women achieve a more commanding voice presence.

Your speaking voice is your gift and it can be developed and mat

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ured to give you the sound you want. Think of the actors and professionals you have heard throughout your life and the impression that their voices made upon you. The old adage, “nothin

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

g is as powerful as the spoken word,” is given credence by our admiration for speakers who, by their words, have changed the opinions, behaviors, and thoughts of entire nations.

With a m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ore authoritative vocal image your message will be heard with greater respect and credibility. Just as the contents of your message are important, the delivery of the message is equally

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

vital. The right voice gives your thoughts buoyancy and vitality. The intensity of your voice will translate into a powerful presence that garners you the deference you need to succeed.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Digg It - Women: Gain Respect through a Powerful Vocal Image

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