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You've experienced it. I have too. A slump, a rut . . . one of those “Everything/everyone is dumping on me,” attitudes.

The key to success is how you deal with it. How you get and keep yourself motivated. That's right, I said how you motivate yourself.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

No one can motivate you. Just like no one can stress you out, or reject you, you alone can allow yourself to be affected by outside influences. Therefore it's critical-especially in this profession-that you have a never-ending plan that keeps your outlo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ok-and correspondingly, your performance-at sky-high levels. And there's one proven way to do that consistently.

Goals.

Everything of significance that you've ever achieved was likely first visualized by you as a goal. Great stuff just doesn't automati

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ally happen.

To get more motivated, and stay that way, you need targets to shoot for. Here are tips for setting and reaching your goals, and staying motivated.

• Pick goals that you desire passionately. If you just mildly wish for something, you won't

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

muster the drive to pursue it, and weather the storms you'll encounter along the way. For example, if you just wouldn't mind dropping a few pounds, that's not strong enough. If you feel you must lose 15 pounds because you absolutely refuse to go up anoth

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

er clothes size, and you've had it with feeling sluggish all the time, you'll do what it will take to shed the excess baggage.

• Pick goals you can see yourself attaining. Before you begin, you must be able to visualize the end result. Otherwise your su

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

conscious will never buy into the notion you can accomplish it. People never rise above their own self-perception. If you can't see yourself earning $20,000 more than you do today, you'll never get there. Conversely, if you visualize yourself already th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ere, you'll think of what you'll need to do to actually reach your destination

• Pick goals you're willing to work hard to achieve. Everyone would like to make more money. A small percentage are willing to do what it takes to make it a reality. That's

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

part of the reason lotteries are so popular. Whatever you select as a goal has trade-offs attached. Only if you're willing to toil and sacrifice will you reach that goal.

• When setting your goals, remove your doubts. Most of us fly way too close to the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ground. Doubts are not the result of rational thinking, but habitual thinking. Write out some of the self-limiting beliefs that are like lead weights strapped to your feet, and rewrite them in a positive, possibility-thinking way. For example, “I've neve

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

r been able to close the large accounts where the big commissions are,” could become, “What I need to do is analyze what other people do who consistently close the large accounts, and work up my own strategy.”

• Take risks. Sure it's a bit spooky treadi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng into territory you've never traveled, but it's also motivating! Plus, the only risks that aren't a bit scary are the ones you've outgrown.
• Don't let details get in your way. Fussing about the details burdens your thinking and fuels the fires o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

doubt. After setting your goal, immediately fire your machine in motion. It's easier to view the possibilities when you're moving, plus it eliminates worry. Don't worry about what happens in the middle of a jump-focus on the end.

More Motivational Tips

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Recall your most motivated moments. When were you last fired up, storming toward something you desired with the intensity of an out-of-control freight train thundering down a mountain? What were you pursuing? This gives you a clue to what you really wa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nt. Can you-and are you willing-to repeat the desire and the tactics again?

Expect to excel. Ask winners and they'll tell you, matter of factly, that there was never a doubt that they'd achieve their lofty levels. Sure, they ran into road blocks along

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

he way, but progress has a way of masquerading as problems, and they prodded along.

Act as if you've already achieved your goal. I asked a superstar rep to what he attributed his success, and he told me his life changed when he started acting like a top

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

performer, even before he got there. He studied the people who pulled down the big numbers (and dollars), and copied their behavior . . . coming in early, not squandering phone time, asking for commitment more often . . . expecting to do well. The resul

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ts followed.

Walk 25% faster. Don't laugh. Psychologists have proven body posture and movement affects attitudes. Ever see a slovenly loser walk with a spring in his step, like he actually had something important to do? No, they shuffle along. Conversel

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

, watch the gait of achievers you admire. Their confident stride says, “I'm coming from something I just achieved, marching over to conquer another challenge.”

Think “Action, Now.” Rid from your vocabulary the words, “tomorrow,” “later,” “one of these

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

days,” “someday,” and other wish-oriented vague terminology that typically results in “never”-type of behavior. Any time you're tempted to lazily shove an achievement-oriented task out to the ambiguous horizon, stop yourself and take action, immediately

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The starter's pistol has gone off, runners have taken off, and you're still frozen in a kneeling position, head down and bracing for the race to begin. As your fellow competitors race towards the finish line, you rise slowly and try to convince yourself that this race was not really for you anyway.

Do you as a manager employ fear as a strategy to motivate employees in your organization? Is it an effective strategy? This article will outline how it can place an organization in serious jeopardy.

Charisma is that magical quality that people either have or they don't. NOT. It's achievable.. and if you know HOW to go about getting it, you can have that magnetic quality that lights up a room. Here are a few tips to get you started!

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