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Cold Calling Techniques are often sought after by people who are frustrated and want to improve their cold calli

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ng. Cold calling techniques could range from words to say to voice tone to any other million of small subtle cha

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nges.

But the truth is this, your cold calling probably isn’t going too well because cold calling is very ineff

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ctive in today’s high tech world. Cold calling techniques are ineffective because they are out of date and peopl

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e simply are too smart for them anymore.

I still get cold calls from people trying the oldest techniques and I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

just laugh that anybody thinks they work anymore.

And people in this type of selling don’t realize that a custo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er who comes to you is far more valuable and much easier to sell to. So you should be spending your time learnin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g how to get customers to come to you and not learning more cold calling techniques.

Don’t think it can’t be do

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ne for your product or service? Well then you’re right, keep learning those cold call techniques. But let me tel

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you if you have an attitude that it can be done, then you are also right. I know people who don’t ever cold cal

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l and know nothing about cold calling techniques that sell things like insurance, financial services, phone serv

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ices, internet, paper, time shares, lawn services, and a million other things.

What do these people have that y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

u don’t? Marketing. Not more cold calling techniques.

You need a marketing system to bring you hot qualified le

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ads that can be easily closed. No more finding leads by contacting random people using cold calling techniques.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

You only want to spend your time talking to people who want to talk to you.

Think about it, you are not paid to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

prospect. You are only paid when you make a sale. So you should be spending the majority of your time selling! I

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t’s so simple yet so overlooked.

An effective marketing system is easier than you think and once set up takes o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nly a little bit of time a week to maintain. You can work less and spend more time selling. That means more time

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

and more income. Not a bad thing eh? But you could also keep looking for more cold calling techniques and contin

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ue wasting your time cold calling…but I’ll leave that to you while I go sell quota in half the time it takes you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Although I talk a lot about buying businesses using investor financing -- as opposed to using banks, lenders, relatives or government financing -- there is another way (besides investors) I sometimes recommend. And that way is simply financing the business's assets. Something most people think is only doable with smaller businesses, but is actually doable with larger businesses as well.

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