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As you prospect, do you long for a real live person to answer your phone calls?

Are the phrases, "I'm not able to answer your call in person right now …" "I'm in a meeting right now or talking with another cl

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ient …" and "If you want help with this, please press #2, #1, …" starting to wear on your last nerve … like nails on a chalkboard?

Are you feeling trapped by the very technology that was supposed to serve you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

?

Well, you're in good company.

Our informal survey shows the overwhelming majority of sales professionals share your frustration. One of the most frequently asked questions asked by our clients is, "I leave

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a lot of voice mail messages without getting any personal contact--ever. Do you have any tips for me?"

Yes, I do!

There are simple, yet effective steps to take that will get you around voice mail so you can

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

make contact with a human!

Whether the recording indicates it or not, many systems will reroute your calls to a human being if you press the "0" Operator button on your phone.

Then when your prospect's oper

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ator/receptionist answers, you can honestly say, "I was connected to the executive's voice mail and I'm looking for a real, live, breathing, speaking human to talk to directly. Is the executive or the executiv

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e assistant in today?"

Chances are that you'll get an empathetic chuckle from the receptionist. Those folks understand how annoying pre-recorded messages can be.

If your prospect isn't readily available in p

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

erson, the operator often knows that and will be glad to offer to reroute your call to another human being within the company, such as the executive's assistant, who can tell you the whereabouts of your prospe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ct.

Equally as import as circumventing voice mail jail is knowing what to say when you succeed and make contact with your prospects operator/receptionist!

In many companies, the operator is authorized to pag

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e the prospect for you or to connect you to direct line-if you do one thing in particular …

What's the key to "authorizing" the operator to search for your prospect on your behalf?

You must ask for your pros

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

pect by first and last name and pronounce both correctly.

Here's an Insider's secret peek into the mechanics of the executive suites that will equip you to understand what's going on in their world. Really go

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

od executive assistants, with the approval of their executives, talk with receptionists and give them specific guidelines for handling inbound callers who ask for the President's office.

There are so many cal

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ls each day that they must come up with a system of handling them. Or never get any work done! Executive assistants direct receptionists to divert inbound callers who say, "I'd like to be connected to the Pres

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ident's office please." The preferred method of handling such callers is to politely reroute them to voice mail jail.

With your new knowledge of this Insider's secret you'll want to call and say, "I'm calling

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to speak to Jack Doe or his assistant, Mary." You'll find you receive a different kind of treatment when you use these words. Because of their "in-house" system for handling inbound calls, the operator/recept

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ionist will be more likely to give you the inside scoop as to their whereabouts.

Then, because your words indicate that you "know the rules" the receptionist is far more likely to be forthcoming with informat

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ion that will help you, information such as whether or not the executive is in the office and the best time to call back to reach them in person.

Those executives and their assistants are early risers!

They

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

frequently slip into the office between 7:00 and 7:30 AM. Executives take advantage of the still of the morning to work through the ever-present to-do list without interruption.

Knowing this about the habits

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of executives, many a successful sales professional will make prospecting calls during those times and connect with their high-level prospects on the first ring.

Use these tips to circumvent voice mail, be re

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lentless in your pursuit for a human, and get ready to smile as you make personal contact with a real, live, person who wants to do business with you!

Forward this article to friends-they'll thank you for it!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A leader sees people as they could be, seeing beyond current problems and limitations to help others see their own possibilities.

The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made. One of the main reasons customers stop buying from a business is because of apathy after the sale. You must have a follow-up program.

Outsourcing has been a part of the world's societies for 100's of years. It became very popular as a term or unique marketing capabilty in the 1990's. Today, we see niche outsourcing branding all around us. Good bad or indifferent we will see it continue.

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