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Have you ever tried to find a needle in a haystack? No, of course you haven't.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

This is just an expression for something that has a very low probability of h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ppening. Even if there was a needle in a haystack, even if you wanted to find

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t, you would not find it. It is another way of saying "why bother?"

Do you co

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d call? If you are in B2B sales, you probably do, or at least you have at some

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

point in your career. Cold calling is calling random people or random business

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s in the hopes that you will be able to sell your product or service to one of

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

them. I’m of the same opinion as trying to find a needle in a haystack… why bo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

her?

Why bother? Not because cold calling has a good success rate. It doesn't

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Why bother? Because in most cases, it is a sales manager pushing you to make

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

old calls. Cold calling may have worked in the past (20 years ago) but people

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

till push it as a means of generating sales leads and new business even though

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

it no longer works.

I don't think cold calling works anymore. If you think ab

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ut it, all you are really doing is calling random people in the hopes of findi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g that needle in the haystack.

Think about it this way: If you owned a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

convenience store, would you send out an employee to stand in the front of you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

store with a case of coca-cola to try to sell individual cans to passerby? Of

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

course not. You will never be able to make enough sales pushing your product o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to random people. If a person wanted a can of Coke, he would just walk into yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r store and buy one. So why cold call random people?

Cold calling… why bother

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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