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Show me anybody that ever sold anything by phone, or even came close, an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d I’ll show you another world expert in cold calling.

That bozo who sti

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

l couldn’t tie his shoelaces by himself, and he was in the fifth grade;

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he’s a cold calling guru now because someone taught him to read a script

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and he followed it, word for word, and got lucky, at least once.

That “

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

motivational speaker” who had the temerity to get on the phone and to to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t his own phoning abilities, yes he, too became a wunderkind of the wire

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d and now wireless world.

Talk about someone who had maybe one year of

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

xperience and has sold that to other people, since then, year after year

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

!

Yes, the one-eyed man is king in the land of the blind, and most sale

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

people are clueless about the ins and outs of dialing and smiling.

They

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

re such ignorati, in fact, that they follow these utterly stupid pieces

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

of advice:

Never cold call, because it is a waste of time.

If you cold

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

call, always ask, “Do you have a minute” or “Are you busy” before going

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

beyond the greeting.

Put as many suspects into your pipeline as possibl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and follow-up with every one of them.

Always ask a lot of questions be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

cause they involve the buyer.

Never leave voice mail messages, because

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

obody will call back a stranger.

I could go on, because the fictions ar

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e innumerable.

So, is there such a thing as a genuine cold calling expe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t?

There are such people, and we’ll talk about them in the next article

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Drafting can be defined as a descriptive way to deliver an idea through the use of illustrations and drawings that show in detail the process of turning the idea into reality. This process dates back to thousands of years ago when primitive drafters illustrated on the walls of caves the processes by which they lived, hunted, worshipped, and died.

The question really is not what you sell, though this is important, but it is more of how you package what you sell, in branding, the container is more important than the content.

Your resume should be a living document encompassing your achievements and awards, sales goals and numbers. The objective statement on your resume gives you the opportunity to sell yourself, so don't ruin your chances in the opening paragraph...

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