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Telemarketing has emerged as a popular and effective marketing tool. More and more companies are ado

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

pting this method owing to the quicker responses received. Companies often outsource their telemarke

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ting services to third party telemarketing firms. The outsourcing enables the companies to concentra

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

te on their core activities, while the telemarketing firms handle the telemarketing services. One of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the advantages of utilizing the services of professional telemarketing firms is their expertise in h

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

andling a wide range of customers. Outsourcing telemarketing services generally proves to be a wise

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

business decision.

Telemarketing can be broadly classified into inbound telemarketing and outbound

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

telemarketing. A standard firm offering telemarketing services deals with both these kinds of marke

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing. Telemarketing firms also offer other services such as business-to-business telemarketing, busin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ess-to-consumer telemarketing, and automated telemarketing. Some specialized telemarketing services

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

include voice broadcasting, sales lead generation, answering service, appointment fixing, order proc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

essing, and sales report generation. These services are provided at a cost effective and reliable ma

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ner. Telemarketing can be outsourced for better results and professional services. The outsourcing o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

f telemarketing services has now emerged as a key component in a company’s sales initiatives.

Third

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

-party telemarketing firms usually have tie-ups with numerous companies for selling their diverse ra

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nge of products and services. The expertise gained in dealing with a diverse customer base can be ut

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lized effectively for telemarketing at different regions with different ethnic populations. Some cus

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tomers complain that marketing calls are a pestering problem. They enlist themselves into some state

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or federal do-not-call lists. It is a serious offence to call these customers for any commercial or

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

marketing purposes. The telemarketing firms therefore maintain do-not-call lists in their databases

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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