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I have recently received several questions that relate to telecommunications. These questions are not only geared toward the unwanted and bothersome pho

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ne calls we receive from telecommunicators trying to sell us something - although we can certainly learn what not to do from them - but also are concern

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ed with how we can present effectively and powerfully over the telephone.

Telephone impressions are as important as in-person impressions. the first im

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

pression we make over the telephone will be lasting and will set the tone for the present and/or any upcoming interaction we will have with that person. Opport

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

unities abound. We may be recording our own answering device message, leaving a voice mail message on someone else's device, speaking to an assistant, answerin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

g a call, making an order, asking a question or trying to establish a relationship with a potential client, What kind of impression are you making?

Remembe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r that the person on the other end of the phone can't see you, so your voice, pacing, and words are all important. Therefore, it is imperative that you pra

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ctice your telephone voice and tone as carefully as you would practice a speech in front of an audience. Use vocal variety, with tonal inflection. Add enthusia

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sm to your voice. Pace your words and speak clearly. And, people can hear a smile, so be sure to act and smile as if you were speaking face to face, eyeball to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eyeball.

This is where we can learn from those unfortunate people who are employed by telecommunications firms and have to make calls to the unsuspect

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ng. First of all, they seem distracted. When I answer, it usually takes them a few minutes to start their spiel. Then when they do start speaking, it is in a m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

onotone, too quickly with no pauses or pacing (probably because they don't want us to get a chance to say, "no”). They are prepared with a written speech which

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

is delivered poorly. This leads me to my next point.

It is important, as always, to be well prepared. The more prepared you are for any presentation,

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the more smoothly it will progress and the more professional you will appear. Before you record a message on your answering device, take the time to consider t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he impression you are trying to make. When I receive a canned message - especially one that comes with the answering system, right away I form the picture of s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

omeone rather unimaginative.

How do you want the caller to react? For a business, I don't suggest (and this has happened to me) that you have your five

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

or six-year old leave a cute, giggly message or record a joke or wild music, etc. But, I do suggest adding some personality to your recording. Take the time t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o review what you have recorded and then call yourself from somewhere else to hear what you sound like. My message usually gets a "WOW!" and an answer, because

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

one of the phrases I use is that "I am excellent at returning phone calls, so leave an interesting message, and I will get back to you as soon as possible." A

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nd, I do, which to me is telecommunications' etiquette.

Treat all your telephone exchanges with care. You will make a lasting impression to be proud of

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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