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Sometimes making cold calls gives us a strange feeling in our gut. We become stuck, flustered and the phone turns into the heaviest

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

dumbell you are ever likely to pick up. Unless you combat this feeling I'm afraid it only gets worse, even getting to the point wher

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e we are a nervous and hate the phone.

However, practice makes perfect and such reluctance is normally more evident in people that a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

re new to cold calling and telemarketing in general. Well here's the good news, cold calling doesn't have to be the nerve tingling d

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eadful experience we all know it can be.

In telemarketing we tend to create our own fears. For example we may be put off making a c

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

all to a prospect because he'll be offended if he's busy, or if we call during lunch he'll be upset, or he has probably been called a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

thousand times before about this particular product, deal or service. It is human nature to make matters seem worse than what they

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ctually are, thereby creating our own fears.

As human beings we have great tendancies to make excuses, and this is especially so in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the telemarketing profession. This can become a sticking point when it comes to cold calling or even when calling warm leads. We su

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

bconciously tell ourselves that we don't have the correct resources to get the job done without some other form of external help. We

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

may feel that we should send some more information first or ask them to fill in yet another survey.

Three tips for cold calling succ

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ess

Don't care what anyone else thinks - Separate yourself from that part of your personality that thinks cold calling is wrong and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

a bad way to find new business. Stop kidding yourself and telling yourself that there is a better way to drum up new prospects and b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

usiness which suits your personality better, such as email, media advertising or direct mail. The real truth of the fact is that not

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing is as effective as telemarketing when it comes to winning new business.

Define your reluctancies - decide that your call relucta

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ncies can be managed effectively by highlighting tendancies and excuses outlined above. Use an approach that seeks to gain feedback

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

from your calls, and will hopefully show that your fears are totally unfounded.

Tell yourself you CAN - in telemarketing it is neces

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ary to tell yourself that you CAN make those calls, and when you do more new business will follow. Most tendancies and fears are bas

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ed on a projection of what you think a prospect will say to you when you call. This fear builds to the point where one part of your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

personality tries to protect the other from what is only presumed harm, and in actual fact will more than likely prove to be a falicy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Business Intelligence has become a very important in the business arena irrespective of the domain due to the fact that managers need to analyze comprehensively in order to face the challenges. To make the business intelligence effective, having a Data Warehouse is an essential thing, because without the power of a data warehouse, it is practically impossible to provide all the information, reports and views required by the management. There are many technical concerns when it comes to a technical implementation, but the business stakeholders need to show the right direction if they are to achieve success. This paper discusses business concerns related to a Business Intelligence initiative together with a Data Warehouse.

It seems these days that the local city government get blamed for everything and sometimes you have to ask yourself why? It appears that people want more and more these days and feel like complaining and participating in the Blame Game often and sometimes in consecutive sentences too.

Your confidence will never fail you. What can fail you are those things in which you place your confidence. Learn how to boost your sales confidence and exceed your sales goals fast.

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