Digg It - Business

Incoming telemarketing sales are very important to every business and each and every p

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hone call that comes in is a potential customer. Customers will often call to ask que

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

stions and or compare prices. It is essential to treat these customers with respect an

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

answer questions fully to their satisfaction.

Every company should train there front

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

line staff and anybody who may potentially be answering the phone how to handle incom

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing telephone inquiries. Often customers will not ask the correct question and it is

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mportant to make sure they get the right answer so therefore it is important to ask cu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

stomer questions and in doing so you can figure out exactly what they're trying to get

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

at and what they're trying to get done.

If the customer asks the wrong question and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ou answer the wrong question with the correct answer then the customer is not well ser

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ved. Instead the customer has got the right answer to the wrong question and still do

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es not know what is going on. Customer education and when they ask question you must

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nsure proper explanation of the products and services they are inquiring about.

It is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

essential to every business that each customer call is handled as they are potential

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

customers, unless of course your competitor shopping you. Nevertheless it is essentia

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that you answer the questions correctly and have full understanding of what your busi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ness does. New employees answering the phone can be problematic because they look stu

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pid and cannot answer adequately the questions from the customer. I hope you'll consi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

er all these items in each and every one of the employees you train and your entire st

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

aff to answer the phone into incoming telemarketing sales. Please think of us in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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