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    If you are in the business of sales, than ultimately, cold calling is part of your week
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ly, if not daily routine.

    Let's face it, cold calling just isn’t very exciting, and yo
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    need to make many cold calls in order to have success.

    During my days working as a lo
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    an officer for a mortgage company, I would spend two and a half hours each night, Monda
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    through Friday banging out my cold calls.

    My goal was to take at least three applicat
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ons per evening, resulting in fifteen applications per week, with a goal of turning at
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    least three of the fifteen applications into actual loans.

    I faced many challenges dur
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    ng those evenings of cold calling. Such as hang ups, and people saying things such as “
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    already took care of that,” and “take me off of your calling list,” etc.

    One other ch
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    allenge I came upon was the answering machine. There was nothing worse than selling to
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    machine.

    But after much rejection from the actual live human beings I was dealing wit
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    on a nightly basis, I began to think of the answering machine as my friend.

    I would u
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    se the answering machine as a tool to have my potential customers get to know me.

    I wo
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ld speak in a friendly upbeat voice, introducing myself and the company I worked for.

    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ut, I would not just leave it at that. I would take the opportunity to describe in brie
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    f a product we had available that I believed would meet their needs.

    I always kept it
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    hort and sweet, not giving the customer an opportunity to delete me because my message
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    as long and drawn out.

    Leaving your name and number simply is not enough to entice a c
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ustomer to call you back, especially when cold calling.

    So dangle a carrot in the way
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    f one of your products and there will be a good chance your customer will call you back


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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