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1. Use power language: “The solution is…” rather than, “I believe the solution is…”

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

2. Never use the word “appointment” when trying to set one. Instead, use the word “

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

meeting.” “Meeting,” sounds more professional and more important. “I would like to m

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eet with you…”

3. Use directed words to reach your prospect. When you ask to speak

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

with your prospect, say,: “Jane Jones, please,” and not, “May I speak with Jane Jone

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

?” The first sentence conveys authority; the second asks permission.

4. Use directe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d words (and open-ended questions) to gather information. Ask, “Whom should I speak

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

with?” and not, “Do you know who I should speak with?” The first conveys authority,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and whomever you are questioning, if they know, must answer with a name. In the seco

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd sentence, the response could simply be “yes” or “no.”

5. Whether trying to ascer

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ain a good time to call your prospect back or trying to schedule a meeting, it is a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

good idea to give alternate choices. “Is this afternoon good, or would tomorrow morn

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ing be better?” It is much easier for your prospect to decide “when” rather than “wh

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ether.”

6. “I’m just calling…” Eliminate the word “just” from your vocabulary. That

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

little word “just” is an apology. It says that your call is not important and that

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hat you have to say is not important. Simply tell your prospects and customers why y

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ou are calling. That is enough.

7. “…we will hopefully achieve…” Hopefully? No one

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pays you to “hopefully” do something. They pay you to do actually do it! Tell your p

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rospects or customers what they will achieve or should expect to achieve.

8. Be cle

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ar and to the point. You are telling your story to a stranger who has never heard it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Fortunately there is. With business debt settlement, a negotiated settlement can be made with all of your creditors to reduce the amount of unsecured financial obligations. This form of financial relief is aimed only at unsecured loans and will not be applicable to loans on secured property, such as cars, mortgages, or equipment. However, all other form of debt can be negotiated such as credit card, business or commercial loans, loan defaults and charge offs, and pre and post court judgment settlements.

I believe you manage paperwork but you lead people. How do you lead? You lead by example. It starts with you and trickles down to your team. Each team member should be made to feel as if they were the CEO of the company. If you can do this effectively, your team will take care of the customer/client and patient as they would want to be cared for when they're the consumer.

The easiest way to prove your credentials in any B2B sale situation is through referrals and references. Obviously, if you can have someone refer you to a colleague, a friend or even a competitor, you walk into that door about five steps ahead of anyone else.

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