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The service industry in the United States is providing an increasingly important portion of the gross national According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product product. This means that the concepts and principles of “production” have been advantageously adapted to non- ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in manufacturing activities as banking, health care and tourism. The production function will become increasingl lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. a global challenge. Car engines produced in Japan and Germany are now installed in American cars. Moreover, m here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe ajor car manufacturers in the United States have made arrangements to produce cars in Japan and market them un d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro er their own names in the United States and elsewhere. In short, then, productivity, and the concern for measu ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc ring it, will continue to be a challenge for managers operating in an increasingly competitive global market. easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi Operations management systems playing a pivotal part in the fulfillment services are expected to become more nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically roductive through the application of operations research, a variety of other tools and information technology. and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ Productivity is a major concern of managers. It implies measurement, an essential step in the control process ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi The productivity measurement of skill workers is generally easier than that of knowledge workers such as mana ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a gers. Yet managerial productivity is very important, especially for service industry operating in a competiti dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod ve environment. Production management refers to those activities necessary to manufacture products; it may als cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin include purchasing, warehousing, transportation and other operations. Operations management has a similar mea tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen ning, referring to activities necessary to produce and deliver a service as well as a physical product. The o t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel erations management systems model indicates inputs, the transformation process, outputs and the feedback syste ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust m. Various tools and techniques make operations more productive. In order to operate the system, the managing y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products of organizing, staffing and leading must be effectively carried out. Controlling requires an information syste . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de that is often supported by computers. Operations research is the application of the scientific method to the elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip study of alternatives in a problem situation, to obtain a quantitative basis for arriving at the best solution tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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