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Digg It - 3 Ugly Ways You Create Rejection
When I was a kid, I believed at night, when the lights went out, that the Boogey-Man was under my bed.
And I thought if my foot or arm accidently went over the side of
And I thought if my foot or arm accidently went over the side of
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
the bed in the middle of the night...
SWOOOSH!....he would get me!
Do you remember that really, creepy feeling?
Maybe for you - it was the basement
SWOOOSH!....he would get me!
Do you remember that really, creepy feeling?
Maybe for you - it was the basement
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
or under the stairs, or your attic where the Boogey-Man was hanging out..
Well - now that you are allllllll grown-up the Boogey-Man is no longer under your bed/closet
Well - now that you are allllllll grown-up the Boogey-Man is no longer under your bed/closet
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
basement.
He is cleverly hiding in the word REJECTION.
You know the feeling. That same sick knot in your stomach, sweatiness, heart pounding, clammy hands and a DEEP
He is cleverly hiding in the word REJECTION.
You know the feeling. That same sick knot in your stomach, sweatiness, heart pounding, clammy hands and a DEEP
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ear of hearing the word.....
NO.Your Sales Diva Is Here To Put A Spotlight On The Boogey-Man!
Hey look -I've been there. In 20 years of selling believe me - I have h
NO.Your Sales Diva Is Here To Put A Spotlight On The Boogey-Man!
Hey look -I've been there. In 20 years of selling believe me - I have h
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
d my share of rejection.
I've had rude customers, nice customers, " they -were -going -bankrupt -and -forgot- to -tell -me" kind of customers, customers that went with the competition,
I've had rude customers, nice customers, " they -were -going -bankrupt -and -forgot- to -tell -me" kind of customers, customers that went with the competition,
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
customers that only wanted the cheapest products I had, customers that wanted the most expensive products I had, customers who paid on time, customers who paid late and customers I have
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
taken to court.
Thankfully, in 20 years of selling - the majority of customers I've been blessed with are wonderful. But during those 20 years I also had rejection f
Thankfully, in 20 years of selling - the majority of customers I've been blessed with are wonderful. But during those 20 years I also had rejection f
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
om the nicest customers on the planet - people I really wanted to work with.
And over time - I learned that WHY they rejected me - was usually self-created by MOI.
And over time - I learned that WHY they rejected me - was usually self-created by MOI.
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
rong>The Boogey Man Is All In Your Head Lady.
3 Ugly Ways You Create Rejection
1. You Don't Really Know Who Your Target Audience Is. So - b
3 Ugly Ways You Create Rejection
1. You Don't Really Know Who Your Target Audience Is. So - b
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
cause you don't know - you spend a lot of time, energy and money spinning your wheels, being really busy and wondering why success and money are for ot
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
er people and not you. You cry a lot or get angry when people don't understand why they should buy from you. I guarantee you are getting a lot of NOs from the BOOGEY-M
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
N sister!
2. You Pressure Your Clients. I see it at almost every networking event or tradeshow. Sales people or business owners that look like
2. You Pressure Your Clients. I see it at almost every networking event or tradeshow. Sales people or business owners that look like
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
g>"sharks frenzying" with their eyelids rolled back as they pressure some poor unsuspecting person. Some Sales Diva advice? Back off. The Boogey Man loves pe
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ople who high-pressure their potential customers - he throws NOs at you from every turn!
3. You're Desperate. Yep. You need the money and you
3. You're Desperate. Yep. You need the money and you
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
client knows it. How? They can smell it on you. You send them 15 e-mails in one week, phone them, leave messages on their vo
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ce-mail and basically are a pain in the you know what. While you're putting the full-court press on them - they are thinking of how they are going to block your calls
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
nd e-mail. Better get ready to invite the Boogey-Man for dinner because he's on his way in his Boogey-Mobile!
Remember - I've had the Boogey-Man come after me many times when I first w
Remember - I've had the Boogey-Man come after me many times when I first w
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s learning how to sell. But I didn't like that sick feeling and made sure to learn from every experience what I did wrong.
And now? Let's just say that the Boogey-Man worries about The
And now? Let's just say that the Boogey-Man worries about The
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Sales Diva!
I Diva-Dare you to take a really close look at why you have been hearing the word NO lately. (and remember - dropping your price isn't going to do the job!
I Diva-Dare you to take a really close look at why you have been hearing the word NO lately. (and remember - dropping your price isn't going to do the job!
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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