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You are here: Home > Business > Sales Training > I'll Never Forget What's-Her-Name - Winning the Name Game |
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Digg It - I'll Never Forget What's-Her-Name - Winning the Name Game
My name is Craig. But I'll answer to Greg. Most Gregs I know answer to Craig. Of course we are not alone: there's Eva and Ava, Bill and Bob, Jeff and John, and many more. I can't complain. I often confuse and occasionally mangle others' names. Names are not my strong suit. My purpose is not to engage in anthroponymy, the study of personal names. It's simply to remind you that learning, rem According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product embering and properly pronouncing other peoples’ names is more than just good manners, it's good business. smart sales and service. What's in a name? Everything! Every Customer wants to be seen as individuals, feel special and feel respected. When you refer to a customer by their preferred name you are honoring them with respect. You’re also seeing them as the individual that he or she tru ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in ly is. It’s a good beginning. Over the years I've struggled to learn and remember names. The older I get the harder it becomes, in part because I continue to meet new people, sometimes an audience at a time! Given our global marketplace you will likely be meeting customers from China, Israel, Nigeria and Germany, Argentina and Arkansas. Names and pronunciations vary by country a lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. nd region. Eugenia — pronounced "U-Gene-E-Ah" in the US — sounds entirely different in the Southern hemisphere: "O-heee-Nee-Yah." Win points by pronouncing it her way! My secret: I spell it out phonetically whether on paper or in my mind. Seeing it this way helps me pronounce it properly. It took me a while to correctly pronounce Osafran Okundai and Orunamamu (O-Roon-a-Mamu). I've heard it here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe mangled seven different ways. Ditto John Eweglaben. It would have been so easy to pull an Ed McMahon, and simply introduce him by saying "Here's Johnny!" Instead I had John spell his name out for me phonetically, and then practiced saying it repeatedly. Incidentally, it is pronounced "A-wig-LAY-Bin." I accidentally insulted my colleague from Louisiana, Mademoiselle Carolyn Millet (pronounce d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro d Meee-Aye), by presuming her last name was pronounced like the grain. That's not Southern hospitality! Employ the following tips to track names and the vital details that accompany them. • When you hear someone's name repeat it out loud as soon as possible in conversation. • Append it to the beginning or ending of your greeting to that person: "It's a pleasure to meet ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc you, Amber" or "Tyrone, how nice to meet you." • Try to associate a stranger's name with what they tell you about themselves. Repeat it out loud if need be: Ken the southeast QC manager; Ariana, the internal service starlet. Hearing yourself say their names makes it more real and memorable. • European names employing W may sound like V's: Tony Bacezwski pronounces his name Tony easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi Ba-SHEV-ski. • Chinese names may take the form of last name (surname), first name (given name). For example: Courtroom interpreter and longtime Oakland City Center Toastmaster Joe Parkman tells new friends: I'm no ordinary Joe, I'm Parkman Joe!" Indeed he is • Employ mnemonic devices or alliteration to help you remember customers' names: Ling from Laos, Helen who’s Gellin', Sandy nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically …like my sister-in-law (of the same name). • If you know your name will be hard to remember or pronounce for others, help them out: realtor Lisa Wierenga of Michigan encourages people to think of the phrase "Wearing A"; A realtor whose last name is Wojokowski helps people by saying "it's like 'where's your house keys!' " Oakland poet Lavignia asks people to call her "'Vinny the Poet" for sh and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ ort. • Make written notes to yourself, at the time or later. Don’t tax your memory. Notate on the back of their business card or in your PDA. (Beware of writing on the front of someone's business card. In some cultures it's perceived as defacing their person! Remember, we mean no disrespect.) • Ask for help with complicated names or ones in a foreign tongue. Take pride in learn ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi ing the trills and other accents of foreign languages. Customers will appreciate your efforts and warm to your correctly pronouncing their name. • If you ask someone how to pronounce their name, never respond "Oh, I could never pronounce that!" Not only is it disrespectful, it's lazy on your part, to not even attempt the correct pronunciation. Try your best to pronounce it correctly in the ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a ir presence; ask for help if you aren't letter perfect the first time. Remember, it's not about you and your comfort level, it's about them and making the effort to respect their identity. • Learn the story behind the person's name. Orunamamu's name, in the Nigerian language of Yoruban, means "Oh you royal one, miss morning star." Sometimes she'll simply tell people "The 'O' is for respect dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod !" That's memorable! According to the mingling maven herself, author Susan RoAne, "if you have trouble remembering names, understand that others have forgotten yours. NEVER, EVER ask, "Do you remember me?" " The author of bestsellers How to Work A Room and How To Create Your Own Luck: The "You Never Know" Approach, RoAne recommends that we simply, "put out our hand cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin , smile and re-introduce ourself. Ninety percent of the people will respond in kind and no one is playing the memory game. For the ten percent who don't ask, tell the truth: "It's been one of those days . . . I can't even remember my name." " And when the shoe is on the other foot, and your name is lost in translation, turn the other cheek. Don't get angry or feel victimized. Past Toastmas tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen ters International president Dilip Abayasekara, Ph.D., DTM, has experienced the ups and downs of having a distinctive name. Dilip, a Sri Lankan whose last name means "leader without fear," knows his name is difficult for a first-timer to pronounce. He offers a pronunciation guide, relating his name's pronunciation to words people already know: Dilip sounds like Philip; the first three consonants of Ab t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel ayasekara mimic the first three letters in Spanish or French: Ah – Bay – Say, to which one can add Kuh – Ruh. It works! Of course, if the person in question offers you a nickname you are welcome to use it. Many people have trouble pronouncing (and spelling) the name of the longtime Duke men's basketball coach Mike Krzyzewski (give yourself two points if you pronounced it "Shuh-SHEV-ski"). M ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust any players and fans alike eschew the Polish pronunciation and simply call him by the alliterative "Coach K." Are you talking to ME? One challenge occurs in environments when more than one person has the same name. In such cases nicknames may be the answer. One person may prefer Michael, another Mike and a third might even prefer Mikey. What is needed is mutual assent. Ass y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products igning a nickname without a person's permission can be insulting. Get a person's buy-in. Remember, their identity is at stake. Accede to their wishes whenever possible. What's humorous to you may be insulting to the person in
question. One Upsmanship Has Its Place Recently Distinguished Toastmaster Keith Ostergard, their Vice-Chair of Training in the People's Republic of . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de China, told me in one of his companies they had so many employees with the same name it became problematic. According to Keith: "In China it is very common to meet or work with people that have the same name – both surname and given name. Wang is one of the most common Chinese names and in a job I worked here we had six people in a department of 100 that had the name Wang Chen. In order to keep them elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip straight they all agreed to let me number them: Wang Chen 1, Wang Chen 2, etc.)." That worked well until one left the company. According to Ostergard: "They all wanted to change their numbers!" What’s in a name? Gold. Learning, using, and properly pronouncing customers' names is a great first step to building solid relationships built on trust, respect and admiration. Win the name game! tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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